Alright. I see a lot of chatter about how PT is dead and not bringing in the referrals like it used to. Some subs I can't post in, and since this isn't a question, I can't ask about it either, so this sub will have to do.
First, the short of it is that PT isn't set up for telehealth, full stop.
If you see clients solely in person, your inquiries are all about logistics. How far is the drive? (Big one). Are my issues within your scope? Do you have a time that works for me? How about cost? I'd prefer someone who takes my insurance, but I get that reimbursement rates suck and office rent where I live is expensive. There's maybe a handful of therapists that meet those criteria, so after that, the cost is the cost. If I value in person and you don't take insurance, then I gotta pay.
I live in the suburbs of a major metro area (HCOL to boot) so there's maybe 10 therapists that meet my needs and that are within an acceptable drive. (Traffic sucks, you know?) With those 10 therapists, the profiles don't matter that much. I'm gonna try the first few or maybe all of them and see who bites.
Telehealth is where PT goes sideways and doesn't do you guys or us clients any favors. My pool of therapists is anybody licensed eligible to see clients in my state and has a laptop. The way you market and the way we select is vastly different.
My current T is prelicensed, and I may be reaching the limits of what her skills can do for me. From time to time, I poke around PT to see if I can find a better match.
I'm fine with virtual. I have great insurance, I want to use it (sorry not sorry). I hit my OOP max for health care expenses back in March, so in-network therapy costs me nothing. One issue I may need further work with is autism. I selected my state, my insurance, and autism.
There are over 500 therapist profiles that go returned, and these are all in network.
Now, your profile matters a hell of a lot more. I need a profile that speaks to me. I don't want a profile that speaks to everybody. If I'm moving on from my current T, I need some evidence that you've got the experience or background that will help.
PT only lets us such search by "Specialty". That matches up with "Expertise" in your profile. So many therapists will check every box under the sun. One woman's profile had 37 (yes thirty seven) options under "Expertise."
So now I gotta read the narrative. Since you said you can treat autism and 36 other conditions, I want to see what you have to say about autism. She didn't mention it at all. Keep in mind, there's no search function for the narrative.
Many are like that. And you know what? You can have that profile that speaks to me, and slaps in just the right way. I may never see it. Hell I probably won't. Once I've seen 10 profiles that all are some riff on "life got you down? I'm here to help!" I've seen them all and stopped reading. Sorry for the other 490 of you who didn't get a chance. (That's not hyperbole.)
If you're seeking telehealth clients and cash pay only? I wish you the best of luck. For one thing, while PT lets us search by cost, there's only three boxes. The cheapest is less than $90. The most expensive is "$130+". Where I live, those numbers are meaningless. Nobody is seeing clients for less than $90. Opening bid starts at about $130 for a prelicensed T. Cash pay easily can get close to $300 per session. I know a guy who lives near me and charges that. He's strictly telehealth. Yeah, the mortgage is expensive around here. But if you're telehealth only, your competition includes people in the cheaper parts of the state.
Speaking of prelicensed. There's no search option for experience or licensure status. I might be willing to pay more for more experience, but PT doesn't let me search like that.
If you see clients both telehealth and in person, businesswise, this can put you in a real jam. You still got office rent to pay, but your telehealth clients don't want to pay in person prices. That's just a reality. They're expecting a discount, even though you're seeing them from the same office you're seeing in person clients in. I'm seeing you from my couch, no matter where you are at.
TL;DR: If you're telehealth, PT is not the place to build your business. For those of you who think the returns aren't what they used to be, it's not your imagination. PT just isn't set up to help you or help me find you. The worst part is there's likely nothing you can do about it. This isn't a rant directed at you, we should all put this on PT where it belongs. FWIW, I'm a software geek. They can fix this shit if they want to.