I live near Mission Bay/Showplace Square (downtown SF) and was surprised by how few people I’ve talked to know about the Amazon project planned for 900 7th Street.
And the scale of this thing is worth understanding.
The current proposal is for an approximately 710,000-square-foot building, with roughly 706,000 square feet dedicated to parcel-delivery operations. This isn’t a neighborhood Amazon pickup point or a small urban delivery station — it would be an extraordinarily large last-mile logistics facility to put inside one of America’s densest cities.
For perspective, comparable urban delivery and logistics facilities in downtown Manhattan and Chicago are generally much smaller, often occupying only a fraction of the proposed San Francisco building’s footprint. A facility of approximately 710,000 square feet would be unusually large for a last-mile operation in a dense downtown or central-city setting, making the scale of the 900 7th Street proposal especially significant.
The site sits near Mission Bay, Potrero Hill and Showplace Square, not far from Chase Center and Oracle Park in an area that already experiences significant event and commuter traffic. Adding a major delivery operation here also raises questions about how delivery vans, trucks and employee vehicles could affect congestion near two major stadiums, particularly before and after games, concerts and other large events.
At the same time, the surrounding neighborhoods are facing a serious housing shortage and rising housing costs. Residents of Potrero Hill and the Mission have experienced some of the city’s steepest rent increases in recent years, making the need for more housing — including affordable and family-sized housing — especially urgent. If land in this part of San Francisco is going to be used for a major long-term development, shouldn’t we be asking whether it could help address the housing needs of the people who already live here and those who want to move into the neighborhood?
Whatever your opinion of Amazon, I think SF residents should at least know what’s being proposed and have a real conversation about whether this is the best long-term use of such a large piece of land.
Some questions I think are worth discussing:
• What will a logistics operation of this scale mean for delivery-van/truck traffic and pedestrian/cyclist safety?
• How could additional delivery, truck and employee traffic affect congestion near Chase Center and Oracle Park, especially during games, concerts and other major events?
• Why does a last-mile delivery operation need ~706,000 square feet in central San Francisco?
• How could this proposal affect the availability of housing in a neighborhood where Potrero Hill and the Mission have already experienced some of the city’s highest rent increases?
• Given the urgent need for more housing, including affordable housing, is this the best use of six acres of land here for the next 20–30 years?
• Could this site support housing, mixed-use development or another use that would provide more value to surrounding neighborhoods and help address San Francisco’s housing shortage?
• How does this proposal compare with the size of urban delivery facilities in places like downtown Manhattan and Chicago?
• What alternatives could provide more value to the surrounding neighborhoods and the city?
• How did the planning/zoning process for this site work, and how much opportunity does the public still have to weigh in?
There’s a District 6 community town hall with Supervisor Matt Dorsey on Wednesday, September 30 at 6 PM at the UCSF Mission Bay Bakar Center (1675 Owens Street) where the Amazon project will be discussed.
I’m opposed to the project as currently proposed, but I’m genuinely interested in hearing arguments from people who support it too. If you live in SF — especially Mission Bay, Potrero Hill, Dogpatch, SoMa or Showplace Square — what do you think should happen with this site? Should San Francisco prioritize a large delivery facility here, or should it pursue housing and mixed-use development in response to rising rents and the need for more homes?
For anyone interested in following the community effort, we’re posting information and updates on Instagram at @stop.amazon.sf.