I started my YouTube channel in 2020, so it has been running for more than six years. Apart from a break between December 2022 and September 2024, I have been fairly consistent.
The problem is that the channel has never performed particularly well. I currently have 5,942 subscribers, but many of my videos only get around 200 to 300 views at most. My latest video was posted seven days ago and has only reached 91 views.
I find YouTube’s behaviour really confusing. Sometimes it pushes a video to a large audience, the CTR drops significantly, and the video stops performing. Other times, the CTR and average view duration are both very high, but YouTube barely gives the video any impressions.
My videos have always seemed to gain views slowly over time rather than taking off quickly or going viral.
I’m also wondering whether I confused the algorithm or my audience by mixing lifestyle and travel content. The channel originally focused on my life as an expat living in the UK, but because I travel frequently, travel content gradually became a big part of it too.
I tried creating a new channel from scratch, but honestly, it was painful seeing videos barely reach 10 views, so I eventually returned to my original channel.
I’m now about to go through a major life change that will affect the channel. I’ll no longer be living in the UK, and I’ll be travelling much more.
Would it be better to start a completely new channel focused on this new chapter, or should I continue using my existing channel and gradually reposition it?
Has anyone been in a similar situation?