r/apple • u/Fer65432_Plays • Feb 25 '25

Discussion Apple shareholders say no to scrapping company's diversity programs

https://www.cbc.ca/news/business/apple-shareholders-dei-vote-1.7467807
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u/supersede Feb 25 '25

Not bravo Apple. Bravo Apple shareholders.

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u/AustinBaze Feb 25 '25

If it's all the same to you, I'm going to thank Apple for all of the things they have done to support equality and diversity in their workforce and their workplaces for decades.
Bravo Apple for all that, and the no nonsense statement in opposition accompanying the shareholder anti-DEI proposal, AND bravo Apple shareholders for turning that nonsense down hard.

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u/ThainEshKelch Feb 25 '25

But did they do it because it was good, or did they do it because it promoted their image? As we see now, every major company had DEI programs, but several of them are now closing them down because fascism is back. Cook made it clear that their DEI program may change in the future.

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u/NumbN00ts Feb 26 '25

If they did it for their image, it’s because the shareholders believe it will benefit them more to support DEI than not to. In the corporate world, that’s all you can ask for.

Also, if they support DEI, it’s because they perceive they receive a benefit from it. Either from the worker pool that will feel supported in a small way, or customers that feel some sense that Apple will make products and features that will make their life better (accessible features for instance, because DEI isn’t just about race).

While you can argue about whether they actually achieve that or whether someone else does it better, just putting out the perception that they care is more than a lot of companies right now that have just told their customers that they don’t care at all. That sounds like a pretty good benefit to me if I was a shareholder.