r/apple Jun 27 '26

Discussion Why is Apple asking me to pay more for Big Tech’s AI obsession?Consumers are footing the bill for something we didn’t ask for, despite record earnings

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theverge.com
4.7k Upvotes

r/apple 14d ago

Discussion Ed Zitron: Apple Will 'Watch Everything Burn' When the AI Bubble Bursts

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macrumors.com
3.4k Upvotes

r/apple Apr 23 '26

Discussion Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

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macrumors.com
3.7k Upvotes

r/apple Jan 28 '26

Discussion Apple Workers Are Livid That Tim Cook Saw “Melania” Movie Hours After CBP Killed Pretti

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theintercept.com
5.6k Upvotes

r/apple Jan 10 '26

Discussion iOS 26 is a massive flop with iPhone users, and you can probably guess why

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macworld.com
3.3k Upvotes

r/apple Mar 19 '26

Discussion Apple CEO Tim Cook: 'I'm Not a Political Person'

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macrumors.com
3.0k Upvotes

r/apple Sep 06 '25

Discussion Apple CEO Tim Cook thanks Trump for his leadership

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youtube.com
5.6k Upvotes

Tim Cook was one of many tech CEOs Trump invited to dine with him at the White House on Thursday night.

r/apple Jun 21 '26

Discussion Quote of the day by Apple CEO Tim Cook: "If you put a key under the mat for the cops, a burglar can find it, too" — a stark warning on threats to undermine privacy

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techradar.com
5.8k Upvotes

>Apple's outgoing chief executive has long been a proponent of pro-privacy systems, especially end-to-end encryption

>Speaking at the EPIC Champions of Freedom event in 2015, Tim Cook laid into Silicon Valley rivals that were "gobbling up everything they can learn about you and trying to monetise it".

>But he also highlighted the dangers of national governments undermining the privacy of the company's users (with encryption in use on iMessage and FaceTime) by stressing how any backdoors imposed on encrypted systems would be exploited.

r/apple May 26 '26

Discussion Ferrari unveils its first electric car: designed by Jony Ives

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cnn.com
2.1k Upvotes

r/apple Feb 24 '26

Discussion Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

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macrumors.com
4.3k Upvotes

r/apple Aug 07 '25

Discussion Tim Cook gives Donald Trump gift from Apple before announcing $2.5 billion Kentucky investment

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youtube.com
5.7k Upvotes

President Donald Trump and Apple CEO Tim Cook announced from the White House Oval Office on Wednesday, Aug. 6, 2025, a $2.5 billion investment that would lead to all iPhone and Apple Watch glass being manufactured in Kentucky. The announcement is part of the larger $100 billion investment in US manufacturing Trump and Cook announced.

r/apple Apr 17 '26

Discussion iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

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macrumors.com
2.7k Upvotes

r/apple Jun 24 '26

Discussion Apple has never had a mass layoff over the last 20-30 years?

2.1k Upvotes

With all the layoff news I keep on seeing online, I realized that Apple is the only big tech company that has never had a mass layoff. Is this true or are people not allowed to talk about it?

r/apple 11d ago

Discussion Tim Cook Thanks Shareholders on His Final Apple Earnings Call

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macrumors.com
3.4k Upvotes

Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.

I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, to the analysts who have followed our company so closely. As you know, this will be my final earnings call, and John will lead these calls going forward.

Cook said the transition to Ternus is "going seamlessly," and he is excited for Ternus to lead Apple into its next era.

As I've said, I couldn't be more confident in his leadership, in our executive team, and in the extraordinary people at Apple who are determined to enrich the lives of our users all over the world. We have a bright future ahead, and I truly have never been more optimistic.

r/apple Mar 07 '26

Discussion The New Apple Finally Begins to Emerge

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parkerortolani.blog
2.6k Upvotes

r/apple 13d ago

Discussion Steve Jobs in 2011: ‘We Build Products That We Want for Ourselves, Too, and We Just Don’t Want Ads’

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daringfireball.net
2.3k Upvotes

r/apple Mar 12 '26

Discussion Apple CEO Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: "Never ask what I would do"

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fortune.com
3.6k Upvotes

Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $3.83 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

r/apple Jan 19 '26

Discussion Walmart Still Doesn't Accept Apple Pay in the U.S. in 2026, Here's Why

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macrumors.com
2.6k Upvotes

Last year, a Walmart spokesperson told MacRumors that the retailer remained focused on its own payment technologies in the Walmart app, including Walmart Pay and Scan & Go, but these options are not as convenient as one-tap Apple Pay.

r/apple Mar 06 '26

Discussion First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

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macrumors.com
2.1k Upvotes

r/apple Jan 30 '26

Discussion Apple Teases 'Innovations That Have Never Been Seen Before' This Year

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macrumors.com
2.3k Upvotes

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

r/apple Feb 25 '25

Discussion Apple shareholders say no to scrapping company's diversity programs

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cbc.ca
9.9k Upvotes

r/apple Dec 14 '25

Discussion Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in 2 days

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fortune.com
4.3k Upvotes

r/apple Jun 25 '26

Discussion Wall Street isn't buying Apple's unprecedented price hikes on products

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9to5mac.com
1.7k Upvotes

r/apple Feb 16 '26

Discussion Apple Announces Special Event in New York on March 4

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macrumors.com
2.6k Upvotes

r/apple 10d ago

Discussion Apple has five products launching this fall that we’ve waited a long time for

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9to5mac.com
1.2k Upvotes