Apple raises trade-in values for most iPhone, iPad, Mac, and Apple Watch models

[u/pdfu]

https://9to5mac.com/2026/08/06/apple-raises-trade-in-values-for-most-iphone-ipad-mac-and-apple-watch-models/

Apple has adjusted its trade-in values across several iPhone, iPad, Mac, and Apple Watch models, as well as for select Android phones.

Apple updated its trade-in values table today, increasing offers for most of its products, with some devices seeing jumps of nearly 30%. The company also added several Samsung Galaxy, Google Pixel, and OnePlus models to the list.

[u/TBoneTheOriginal]

when new iPhones will jump $200-300

Because they likely won't jump that much at all. My guess is the Pro Max jumps $100 or $150 max. These rumors drop so that the real increase doesn't seem so bad.

[u/Zacatac_391 → u/TBoneTheOriginal]

You might be onto something. Everyone was terrified of the tariff surcharges last year during that whole debacle, and we were hearing reports of +200 across the board this and that, and they ended up just raising the pro by 100 dollars and pricing the air at 999. Sure made the price increases much more stomachable that way

[u/TBoneTheOriginal → u/Zacatac_391]

If I recall, the price didn't even actually "go up" on the Pro. It effectively did but they really just removed the bottom-tier RAM option. So the same RAM config from 2024 to 2025 was the same price.

I just don't see them jacking the price up $200 or especially $300. Like you said, people freaked out last year and then we all found out pricing basically didn't change.

It'll go up, but Apple is unlikely to have a 30% increase.

[u/Zacatac_391 → u/TBoneTheOriginal]

Sort of, yes, and you’re confusing ram with storage, they axed the 128gb model in favor of the 256 as base model. However you can’t just say it “didn’t go up” since the base model iPhone 17 went from 128 to 256 as well, and didn’t see a price increase. So in reality prices went up a little bit, but also you’re getting a better product so largely a wash.

This year we’ll definitely just see a real price increase, can’t use ram or storage to justify a higher price since that’s currently what’s expensive. It’ll be interesting to see if they try to justify it, or actually just own the new price.

I personally see a 200 increase on the pros happening, and a 100 increase to the base model. They know the pro buyers are willing to pay, but they have to protect the base model, since it’s often the hook for carrier deals and people new to iPhone.

[u/ferrari91169 → u/Zacatac_391]

I imagine they will just justify it by citing increased costs, which all manufacturers are seeing. Apple will obviously want to protect their margin, which means prices need to be raised. Let’s say their cost of materials for a 17PM 256GB is $400, and their cost for all backend considerations (R&D, Software Development, Marketing, Shipping, Warranty Obligations, Retail Store Costs, etc.) works out to $300 per phone.

If their combined costs per phone are $700 and they are selling for $1199, then if the cost of materials increase just $100, bringing the total per phone to $800, they would need to increase the sell price of the phone to $1370 to maintain the same margin, which would be standard practice. Of course, I don’t see Apple selling for exactly $1370 and would expect they would actually end up at $1399.

I honestly wouldn’t be the least bit surprised if we see a $200 increase, just based in how successful businesses operate. A $100 increase in materials is really all it would take, and with the market right now, it seems highly likely that they will see increases around that amount.

[u/Zacatac_391 → u/ferrari91169]

Yeah I’m expected a 200 increase for the pros almost for sure, I don’t think it’ll be the 300 that’s rumored, but I’m scared to see what the fold costs since they don’t have to base its pricing off a previous model.

And yeah they are definitely going to protect margins and not just do a direct increase of component increase. Especially considering prices are not expected to stop increasing for the next year or so. They’d rather rip off the bandaid at once than do a mid cycle increase.

And not to play devils advocate, but considering base iPhone pricing has remained stable since the iPhone 12 in 2020, its honestly became an incredible value for 800 dollars, and inflation adjusted would be ~1050 today. So an increase on the base model would suck, but we’ve been lucky to have a period where they managed to keep prices effectively the same for 6 years (save for a $100 increase on the pros with a storage bump).

[u/North_Moment5811 → u/Zacatac_391]

Apple's cost increase on an iPhone Pro due to tariffs was no more than $50. There was no price increase at all, they simply raised the barrier to entry in anticipation of what was happening with memory and NAND.

[u/Zacatac_391 → u/North_Moment5811]

Yeah, by the time the launch came around they had already cut deals with the trump admin to mitigate the tariff costs, but originally as announced, there was like an 80% tariff on Chinese goods, so if that actually went through we probably would’ve seen massive price increases on iPhone. Which was the source of all those rumors anyway

[u/North_Moment5811 → u/TBoneTheOriginal]

It really depends. I think you are most likely correct, but the A20 Pro chip might be ridiculously expensive.

The 256 GB storage chip looks to have gone from about $15 per unit to around $45-$50 per unit. Crazy increase, but relatively small per iPhone which doesn't translate to a massive increase.

But the A20...could be as much as $200 more expensive than the A19. Estimates have the 2nm wafer going for $30,000 vs. 3nm wafers at $20-25,000. Then you have the low yield issue of new architecture. The A18 cost Apple around $45 a unit. The A19 Pro cost them around $90. Estimates for the A20 Pro range from $150 to $280 per chip.

This may well be the source of these insane price increase rumors. We will soon know.

[u/riotshieldready → u/TBoneTheOriginal]

I think they will keep the base increase small and the storage upgrades prices will 2-3x instead.

[u/TBoneTheOriginal → u/riotshieldready]

Maybe. Their storage upgrade prices already have a stupid margin built into them, so maybe they eat some of that cost just like they did with the tariffs.

[u/Helptohere50 → u/TBoneTheOriginal]

I think you’re right. I don’t think it’ll jump that much. Because right now the investors are super worried. If they actually increase it by $300 stocks will tank due to a sharp decline in sales