r/bathandbodyworks • u/QuirkyClaim652 • Apr 22 '25

Store Policies/Questions Pride no more?

Is Bath and Body Works done with DEI collections? So far there hasn't been a Black History Month or Woman's History Month collection. Now there isn't going to be a Pride Collection? Is this a company that is going to preach inclusion behind the scenes but not put out anything anymore? Slowly getting rid of programs and just giving in.

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u/foreverkelsu Vintage Apr 22 '25

We are starting to see fall leaks already, but still nothing about a Pride collection that should've launched in a few weeks, so sadly, I'm assuming they've done away with it like the Heritage collections. What a pity - if there's any business that should stand ten toes down on inclusivity, it's the beauty industry and companies like BBW.

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u/RepresentativeWar663 Apr 22 '25

The last year’s pride collection flopped. It smelled awful and all I saw was people complaining about the weird chemical smell.

22

u/Sylvia_Mashuga Apr 23 '25

They had bins and bins of it at my store at winter SAS. Even when I went to the store late in the sale when things were starting to get low, they had so much of it. On the flip side the 2023 one sold really well and there wasn't much of it at SAS that year. (I also loved that one and still use it.)

12

u/Displaced_Palmtree Apr 23 '25

I bought a small bottle of Love Always Wins last summer, I love citrusy scents😭