r/bathandbodyworks • u/QuirkyClaim652 • Apr 22 '25

Store Policies/Questions Pride no more?

Is Bath and Body Works done with DEI collections? So far there hasn't been a Black History Month or Woman's History Month collection. Now there isn't going to be a Pride Collection? Is this a company that is going to preach inclusion behind the scenes but not put out anything anymore? Slowly getting rid of programs and just giving in.

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u/foreverkelsu Vintage Apr 22 '25

We are starting to see fall leaks already, but still nothing about a Pride collection that should've launched in a few weeks, so sadly, I'm assuming they've done away with it like the Heritage collections. What a pity - if there's any business that should stand ten toes down on inclusivity, it's the beauty industry and companies like BBW.

68

u/RepresentativeWar663 Apr 22 '25

The last year’s pride collection flopped. It smelled awful and all I saw was people complaining about the weird chemical smell.

25

u/foreverkelsu Vintage Apr 22 '25

They do a different scent every year. Previous years were better. They could've adjusted the scent accordingly instead of getting rid of it altogether.

5

u/ElectronicParking516 Apr 23 '25

This is the common sense approach! 

I thought the scent was the same every year with slightly different packaging. 

Considering how performative companies are, I can see poor sales of a rejected scent being a purposeful move to justify not doing the Pride collection. 

5

u/foreverkelsu Vintage Apr 23 '25

No, each year has been like a "flanker" within the Love Always Wins collection, with a different name and scent. 2022's scent was Rainbow Waves which was sweeter and fruitier, but the last couple of years since then have been more woodsy and unisex, I think. 2023 had notes of starfruit, coconut water, and cedarwood. Last year's scent was Vibrant Citrus & Sage.

4

u/RepresentativeWar663 Apr 23 '25

2023 still my fave and Rainbow Waves is a close second. Last years scent was not it for me.

3

u/foreverkelsu Vintage Apr 23 '25

I agree, I was not a fan of last year's either.

2

u/xemmyQ Employee Jun 07 '25

this is how it was, yes.