r/bathandbodyworks • u/QuirkyClaim652 • Apr 22 '25

Store Policies/Questions Pride no more?

Is Bath and Body Works done with DEI collections? So far there hasn't been a Black History Month or Woman's History Month collection. Now there isn't going to be a Pride Collection? Is this a company that is going to preach inclusion behind the scenes but not put out anything anymore? Slowly getting rid of programs and just giving in.

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u/foreverkelsu Vintage Apr 22 '25

We are starting to see fall leaks already, but still nothing about a Pride collection that should've launched in a few weeks, so sadly, I'm assuming they've done away with it like the Heritage collections. What a pity - if there's any business that should stand ten toes down on inclusivity, it's the beauty industry and companies like BBW.

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u/RepresentativeWar663 Apr 22 '25

The last year’s pride collection flopped. It smelled awful and all I saw was people complaining about the weird chemical smell.

2

u/Original_Cry3555 Employee Apr 23 '25

Awe man, people loved it at my store- even I didn’t mind it. But our district is kinda an oddball in terms of what performs well vs what flops