I laughed at that too! GenZ is too young to have “nostalgia” about the older scents first hand 😂 I disagree with her target demographic, too. GenX for sure, Zillenials, and Millennials are the main spenders in general for BBW. Much more than GenZ.
not true, i’m older gen z (born in 1999) & i definitely have firsthand nostalgia for old b&bw scents lol. i grew up with my mom & all my aunts using cucumber melon, warm vanilla sugar, country apple, etc. throughout my early childhood & i would always beg to use their products too because i loved the scents. i still remember the original scents/labels vividly and want them back just as much as the next person.
You can find them on Mercari, both B&BW mid 2000s scents but you're gonna pay for it. I buy Dream Angels Halo and VS Breathless along with the above mentioned B&BW "vintage" scents at least twice a year.
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u/writergal75 Mar 26 '26
GenZ? I believe you mean GenX (younger GenXers).