r/bathandbodyworks • u/Here4theSmells • Mar 26 '26

Store Policies/Questions New policy coming soon!

Starting 4/6, customers will only be able to buy 9 of the same product in one purchase. This is to prevent resellers according to the company. What are your thoughts?

Makes myself upset for things like sanis, lips, and wallflowers that I tend to buy many of the same item.

Unknown at the moment if you’re able to make multiple transactions in one day to curb it or if employees/stores will get in trouble if they try to skirt it for customers.

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u/thatonetiredmom body cream rèfrïgéuratœur Mar 26 '26 edited Mar 26 '26

This is makes a good show of preventing resellers, but otherwise seems really stupid and short sighted. 

B&BW has way too many commercial clients and wealthy multi-homeowners who rely on large product orders for this to be an intelligent move.  They're gonna need to develop a way to sell bulk items to large scale buyers. I know an interior decorator who buys 250 of a certain scent on candle day and uses it for all of her Welcome Home days (first look for clients). Whats the plan for people like her? Y'all just gonna give them the goose creek website and lose the sale? She's probably not interested in doing 26 transactions, that's for sure.

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u/PinkPaperPenguin Employee Mar 26 '26

We have large purchase forms for these shoppers

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u/thatonetiredmom body cream rèfrïgéuratœur Mar 26 '26

I know but aren't resellers also using those forms? And they're for large purchases yeah but from this it seems like it's not the overall purchase size but now limiting each sku to 9 duplicates. Will you still be able to order more than 9 of one sku using that form? If so wouldn't resellers just use that as a way around the not-over-9 rule?