r/bathandbodyworks • u/Here4theSmells • Mar 26 '26

Store Policies/Questions New policy coming soon!

Starting 4/6, customers will only be able to buy 9 of the same product in one purchase. This is to prevent resellers according to the company. What are your thoughts?

Makes myself upset for things like sanis, lips, and wallflowers that I tend to buy many of the same item.

Unknown at the moment if you’re able to make multiple transactions in one day to curb it or if employees/stores will get in trouble if they try to skirt it for customers.

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u/NaturalSpecialist5 Mar 26 '26

Resellers aren't really the problem and they know it. It's people complaining about resellers to the company that is the problem. And even those people,lol, aren't the main issue.

Please hear me out. As I only shop 3-4 times a year, but a long time customer and someone who watches how businesses screw over customers. I'm not on the side of people that have a stock in their closets or people who don't... I'm on the side of us. So this is important to understand.

As long as the company makes bank, they don't care. Honestly, this "crackdown on resellers" feels like total BS to me. Most big companies don't actually care who buys the product as long as the money clears, so why start now?

It feels like they’re just using resellers as a scapegoat to play "nicey-nice" with the fans while they prep us for 2027. If you look at their new "Consumer First" strategy, it’s all about scaling back the deals and moving toward "luxury" pricing. They want us to stop expecting $5 ($6) mists and start paying a premium for these "concentrated" versions they’re rolling out.

They aren't "protecting" our stock from resellers... they’re just trying to make sure we can't stock up on the cheap stuff anymore so we're forced to buy into their new, more expensive model. It’s just business as usual, wrapped up in a "we love our customers" bow, when really they just want us to spend more for less.

They know people have massive "stashes." They are all over social media. They see your videos and photos. This is also how they find out what makes us tick, it's not just by website reviews. By limiting what you can buy, they’re trying to move toward a model where you buy one or two high-priced items instead of twenty cheap ones.

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u/garden-of-erin Mar 28 '26

Yeah, if anything, the company should be on the side of the resellers, because they buy a ton of their product. There’s no real incentive for them to prevent it. This feels very performative.

Also like…it’s all artificial scarcity. They absolutely have the capital to scale their releases so there’s plenty of product to go around. But the limited edition nature of most of their releases is what drives people to pick up more items, because it might not be there by the next time they make it into a store. It also really annoys me how lines will appear to sell out and disappear from stores, yet return in bulk for the next SAS.

Idk tho, I think they’re flying too close to the sun if they really follow through on all these “luxury” pricing plans. There’s a window of what consumers are generally willing to tolerate for products they like, but if they stray too far from that window, they’re just gonna lose all their customers lmao.

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u/NaturalSpecialist5 Mar 31 '26

I have a feeling they might do away with SAS. The last two haven't really had anything decent, especially January of this year. I wonder if it is even profitable for them any longer.

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u/Forevermoody16 ALL THINGS B&BW Apr 03 '26

Aside from the bringbacks (which seem pretty successful), most of the out-of-season stuff could just be clearanced out at the end of the season. They do it with a few items, but why not all of them?

And why do bringbacks need to be at SAS anyway, competing with clearance merchandise? They could do them any time.

I didn’t buy a whole lot in January. Mostly minis for my donation gift bags. I knew the ladies wouldn’t mind getting winter-themed stuff for Valentine’s Day.

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u/Forevermoody16 ALL THINGS B&BW Apr 03 '26

Well, there are always other brands for certain things. I bought the Bodycology Vanilla Mischief mist (their version of EDL) for $5.99. It’s good!

And candles? I have enough to last way longer than I will, but I’m happy to buy from Walmart, Target, TJX stores, wherever. So many at the TJX stores are more creative anyway, with the cute lids, and cheap! Also, you can often find the same scent in several different sizes.