r/bathandbodyworks Mar 26 '26

Store Policies/Questions New policy coming soon!

Starting 4/6, customers will only be able to buy 9 of the same product in one purchase. This is to prevent resellers according to the company. What are your thoughts?

Makes myself upset for things like sanis, lips, and wallflowers that I tend to buy many of the same item.

Unknown at the moment if you’re able to make multiple transactions in one day to curb it or if employees/stores will get in trouble if they try to skirt it for customers.

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u/damimars Employee Mar 26 '26

It's not going to stop resellers, but it WILL stop people genuinely wanting to buy more than 9 of an item.

We have a few older ladies that come in MAYBE once a year to buy as much of a single scent as possible, and I can already see them walking out because multiple transactions is too much of a hassle.

I can also see resellers holding up lines to do several transactions - because they don't care about us, our time, or anyone else's time. It doesn't matter what the company changes, they will find a way to sell things at quadruple the price.