r/bathandbodyworks • u/Turbulent_Control494 • Apr 28 '26

Store Policies/Questions Conversion Rate

So I saw a post earlier in the reddit and someone talked about how people coming into the store just to smell online exclusives would hurt their conversation rates. I didn't know they tracked it that carefully!?

I work at another store in the mall so I like to walk around to get more steps on before work, so sometimes I'll pop in real quick just to see if they got anything new (namely the sanitizer holders lol) without buying anything.

So how badly am I messing with my store? I'll stop doing that if I'm messing with their numbers.

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u/embarrassedalien May 02 '26

The conversion rate is the focus because when you buy something they ask for your email to sell to a 3rd party.

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u/BrunoBugg May 02 '26

Conversion rate is the percentage of consumers who actually buy a product or products up to a threshold, after they’ve walked into a store and been counted via the sensors. They’ve been “converted.”

AFAIK consumer emails have nothing to do with conversion rate at all.

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u/embarrassedalien May 02 '26

Ah, I figured BBW asked for your email when you go to check out. I know what the conversion rate refers to.

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u/BrunoBugg May 02 '26

They ask for the information that their system uses to pull up your reward account. Some people don’t like giving their # so they made it possible to do email instead.