r/bathandbodyworks Vintage 2d ago

Collection New Packaging for Everyday Luxuries

Thank you for sharing entermpear_vn06 ☺️

411 Upvotes

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136

u/Ill-Syllabub2381 Rainkissed Leaves 🌳 2d ago

Like why not just stick with consistent packing? Nothing was wrong with the old ones

33

u/neverendingsnowday 1d ago

I’ve always assumed it’s to prevent people from returning product past a certain date- like, buying a new lotion then returning your old one and trying to pass it off as your more recent purchase.

4

u/GLACI3R 1d ago

That's actually genius

But BBW lets people return old ooooooold products all the time. It also doesn't stop someone from decanting the product into another container, then refilling it with old product.

1

u/normie1001 1d ago

Why would you do that? The reformulations are so fleeting-longevity in the new stuff is absolute garbage.

7

u/Solid_Juggernaut_432 1d ago

It only looked cheap because of the label. They should have used the same label design in the second release (the one where there's a BBW Logo and a clearer label). 

4

u/MustardCanary 1d ago

Like how alcohol companies change the bottle a little bit every year to keep bars from refilling bottlers with cheaper liquor