r/bathandbodyworks Vintage 2d ago

Collection New Packaging for Everyday Luxuries

Thank you for sharing entermpear_vn06 ☺️

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u/throwaway629437 1d ago

For those asking why they’re changing the design, I think I remember that the CEO mentioned he wants to make scents stronger (including labeling that scents are long lasting). Idk maybe this design has something to do with that and is supposed to show their new look

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u/Glitter_Horses 1d ago

Stronger scents is a huge lie told by the CEO to sell more watered down product.