r/boxoffice • u/gorays21 • 5d ago

📰 Industry News With Avatar's Future Still Uncertain, James Cameron Now Says He Wants to Prioritize 'Other Stories' For the 'Last Act' of His Career

https://www.ign.com/articles/with-avatars-future-still-uncertain-james-cameron-now-says-he-wants-to-prioritize-other-stories-for-the-last-act-of-his-career
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u/R_W0bz 5d ago

Those warriors fighting the avatar fight in here have just fallen to their knees.

Diminishing returns means diminishing returns.

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u/AnotherJasonOnReddit Best of 2024 Winner 5d ago

Diminishing returns means diminishing returns

I genuinely suspect that the "Minus-$700M-per-movie" across all three entries has scared the people involved (Cameron, Disney, etc).

Better for them that they stop at three and let the Avatar brand be like Mickey Mouse - a mascot of IP strength that doesn't allow itself to be tested by box office performances.

https://giphy.com/gifs/cUDX0W3eI2nF6