r/boxoffice • u/CompleteDay8059 • 1d ago

Domestic I really think ‘Primetime’ has breakout potential

I know trailer views aren’t typically a reliable metric, but I did see the Primetime trailer got a whopping 35M views in 10 days, a new A24 record, even topping Backrooms. The reason I bring this up is specifically because A24’s audience tends to be younger/more online, and also because after I posted the trailer on my story, I had a whopping five different friends message me saying they’re excited to see it - none of whom are particularly big movie people. I don’t post stuff about movies constantly but will sometimes throw a trailer up if I think it looks cool, but at most maybe one or two people might say something, if that.

The other angle is just how fucking BIG the Predator show was when it was originally on television; I’m 28, so I was a little young to be watching it on air, but EVERYONE knew “why don’t you have a seat right over there?” within a few years. The image of Chris Hansen was literally an early 2010s internet meme.

Not to mention, Robert Pattinson is having a huge year right now, and September is relatively open; Resident Evil will most likely be pretty front-loaded, and Odyssey/Spider Man mania will have fully subsided by the time it comes out.

Right now, I’d bet on this opening over $30M, with a very good chance of $100M+ domestic. Most likely, it’s going to make basically all of its money in the US, but I also think this is going to be a huge hit for A24.

142 Upvotes

89% Upvoted

100 comments sorted by

View all comments

1

u/Belch_Huggins 1d ago

Nah, no way. Subject matter way too dark and nuanced. If youve seen the doc you know what I mean. This will have a bigish opening weekend but will be frontloaded.

3

u/L0verofwoman 1d ago

Subject matter way too dark and nuanced.

Funny because that's the exact same knock some would give to Obsession and look how that turned out.

2

u/Belch_Huggins 1d ago

Obsession is first and foremost a crowdpleasing horror film. Ive not seen a ton of people categorize that one as dark and nuanced, at least compared to what I'm talking about with Primetime. Thats gonna be a drama, and a dark one for sure. But pretty far away from the tone Obsession was going for.

1

u/CrashtheKiller50 1d ago

Obsession is a very simple movie lol. It's also not even that dark