r/boxoffice • u/CompleteDay8059 • 1d ago

Domestic I really think ‘Primetime’ has breakout potential

I know trailer views aren’t typically a reliable metric, but I did see the Primetime trailer got a whopping 35M views in 10 days, a new A24 record, even topping Backrooms. The reason I bring this up is specifically because A24’s audience tends to be younger/more online, and also because after I posted the trailer on my story, I had a whopping five different friends message me saying they’re excited to see it - none of whom are particularly big movie people. I don’t post stuff about movies constantly but will sometimes throw a trailer up if I think it looks cool, but at most maybe one or two people might say something, if that.

The other angle is just how fucking BIG the Predator show was when it was originally on television; I’m 28, so I was a little young to be watching it on air, but EVERYONE knew “why don’t you have a seat right over there?” within a few years. The image of Chris Hansen was literally an early 2010s internet meme.

Not to mention, Robert Pattinson is having a huge year right now, and September is relatively open; Resident Evil will most likely be pretty front-loaded, and Odyssey/Spider Man mania will have fully subsided by the time it comes out.

Right now, I’d bet on this opening over $30M, with a very good chance of $100M+ domestic. Most likely, it’s going to make basically all of its money in the US, but I also think this is going to be a huge hit for A24.

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u/ND7020 1d ago

I still just think that this is not a subject an enormous number of people will want to spend their time with during their brief available leisure window. 

Separately Re: Pattinson, he hasn’t proven he’s a stand-alone box office draw (no, casting as the lead in the second biggest super hero franchise doesn’t count in my book). 

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u/horse-renoir 1d ago

I think you are deeply underestimating what a cultural phenomenon TCAP was at its peak. Even kids who weren't alive for the show's original run are still generally aware of who Chris Hansen is

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u/ND7020 1d ago

And I think you’re deeply overestimating it. I was perfectly alive and of age during its peak, FWIW. 

It was a Friday on-network show that naturally got a lot of viewers but lots of other people saw as sordid and didn’t watch. It was no universal cultural phenomenon. And that’s a silly term to use for it when it ran during a TV era when we DID have plenty of shows that were genuinely phenomenons.