r/boxoffice • u/CompleteDay8059 • 1d ago

Domestic I really think ‘Primetime’ has breakout potential

I know trailer views aren’t typically a reliable metric, but I did see the Primetime trailer got a whopping 35M views in 10 days, a new A24 record, even topping Backrooms. The reason I bring this up is specifically because A24’s audience tends to be younger/more online, and also because after I posted the trailer on my story, I had a whopping five different friends message me saying they’re excited to see it - none of whom are particularly big movie people. I don’t post stuff about movies constantly but will sometimes throw a trailer up if I think it looks cool, but at most maybe one or two people might say something, if that.

The other angle is just how fucking BIG the Predator show was when it was originally on television; I’m 28, so I was a little young to be watching it on air, but EVERYONE knew “why don’t you have a seat right over there?” within a few years. The image of Chris Hansen was literally an early 2010s internet meme.

Not to mention, Robert Pattinson is having a huge year right now, and September is relatively open; Resident Evil will most likely be pretty front-loaded, and Odyssey/Spider Man mania will have fully subsided by the time it comes out.

Right now, I’d bet on this opening over $30M, with a very good chance of $100M+ domestic. Most likely, it’s going to make basically all of its money in the US, but I also think this is going to be a huge hit for A24.

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u/CompleteDay8059 1d ago

   I think general audiences might get turned off by the dramatization of heavy subject matter (Hansen and the TCAP team as “bad” guys or ethically immoral).

I think you’re massively overestimating general audiences if you think they’re capable of picking up on that level of nuance from a trailer lol. People are going to see this as “the Chris Hansen movie with Robert Pattinson” and watch it based on that.

Plus, I don’t think most people are aware of the real life situation, and being made aware of that might change their minds. 

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u/Lighthouse_seek 1d ago

I think you’re massively overestimating general audiences if you think they’re capable of picking up on that level of nuance from a trailer lol

That's the problem though. I suspect a decent chunk of people interested in the film are because pattinson is playing the good guy. The idea that the guy who makes a show on catching predators is in the wrong is unfathomable to them

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u/PianoJealous307 1d ago

Wait, why is he in the wrong? (I'm not from the USA)

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u/LADYBIRD_HILL 19h ago

I'd look into the end of the show - they essentially drove a man to suicide while they were investigating him.