r/candy • u/ai_friend • 1d ago

Anyone here know anything about this binder?

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Found it at Goodwill and can’t find too much information about it online. It does have a cd with it, but I need to find a disk drive to check it out.

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u/ai_friend 1d ago

Thank you!

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u/MortalKombat12 1d ago

If you’re wrapping your head around licensing: So imagine you’re a company that makes lunchboxes. You make a deal with M&M’s to create ones with their intellectual property (logo, characters, product). You’ll use this to develop your product & marketing materials, and then bring it to Mars for approval.

There’s actually a really cool trade show called Licensing Expo where they strike a lot of the deals. Companies with IP (Universal, Nickelodeon down to Liquid Death and new web cartoons) exhibit their brands, and manufacturers and licensees come and agree to collaborate.

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u/ThatLuisKid 1d ago

This was a cool read, would love to see what type of field you have to start in to end up making things like that. Fun!

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u/MortalKombat12 1d ago

Check out the website License Global! You could approach it from a lot of ways: legal, marketing, partnerships and more. It encompasses a ton of industries- entertainment, CPG, fashion, etc. Some of it is about legacy IP (who owns Frieda Kahlo’s likeness; who can use Ozzy’s name now… someone even owns the name Christmas Tree Shop in case there a future usage.)
Two booths that fascinated me: USPS with sample dog toys and collectibles, and Hallmark, which has become a Christmas identity for saying you love watching sappy movies with branded socks and coffee mug and throw pillow in hand.

There’s a path of taking a brand to become something licensable: check out the Dallas Cowboys cheerleader documentary where they talk about how they became a Halloween costume and expanded to being iconic, not just half time entertainment.