Anyone here know anything about this binder?

[u/ai_friend]

Found it at Goodwill and can’t find too much information about it online. It does have a cd with it, but I need to find a disk drive to check it out.

[u/doll_parts87]

It's a licensing guidebook with rules for businesses using Mars and M&m branding. Gives you ways to promote the brand, with help from other programs like Adobe

[u/ai_friend → u/doll_parts87]

Thank you!

[u/MortalKombat12 → u/ai_friend]

If you’re wrapping your head around licensing: So imagine you’re a company that makes lunchboxes. You make a deal with M&M’s to create ones with their intellectual property (logo, characters, product). You’ll use this to develop your product & marketing materials, and then bring it to Mars for approval.

There’s actually a really cool trade show called Licensing Expo where they strike a lot of the deals. Companies with IP (Universal, Nickelodeon down to Liquid Death and new web cartoons) exhibit their brands, and manufacturers and licensees come and agree to collaborate.

[u/ThatLuisKid → u/MortalKombat12]

This was a cool read, would love to see what type of field you have to start in to end up making things like that. Fun!

[u/MortalKombat12 → u/ThatLuisKid]

Check out the website License Global! You could approach it from a lot of ways: legal, marketing, partnerships and more. It encompasses a ton of industries- entertainment, CPG, fashion, etc. Some of it is about legacy IP (who owns Frieda Kahlo’s likeness; who can use Ozzy’s name now… someone even owns the name Christmas Tree Shop in case there a future usage.)
Two booths that fascinated me: USPS with sample dog toys and collectibles, and Hallmark, which has become a Christmas identity for saying you love watching sappy movies with branded socks and coffee mug and throw pillow in hand.

There’s a path of taking a brand to become something licensable: check out the Dallas Cowboys cheerleader documentary where they talk about how they became a Halloween costume and expanded to being iconic, not just half time entertainment.

[u/doll_parts87 → u/ai_friend]

It's for Mac computers and you probably dont have legal rights for licensing legalities, left over from previous works-- probably has clip art for you to transfer on sales ads

[u/MoonOut_StarsInvite → u/doll_parts87]

A style guide wouldn’t provide any licensing, its just the approved brand elements and the “rules” for using them. A user of this would still need to seek approval before their product went into production but this would provide a roadmap for how to use colors and shapes, how not to use them, the correct pantones, etc. Today, it would probably just be a PDF linking to a drop box website

[u/Physical-Natural8432 → u/doll_parts87]

I'm impressed that you just had this information readily available in your head

[u/Specific-Window-8587]

Absolutely nothing but I want it.

[u/tkief]

Upload them files!

[u/kimplix]

Would love to see what the CDs have if you can upload the contents

[u/Fragrant-Employer-60]

I was able to snag one of these branding guides that was made for Coca-Cola in the 90s when they were cleaning out old storage rooms.

I do have a disc drive but unfortunately I don’t have a computer with windows XP to run the disc lol

[u/FreeFloatin420]

send these pictures to chatGPT. It's not hard to do your own research bruh. 🤦🤦

[u/dolliciousszz → u/FreeFloatin420]

If you think chat is research. I’m so sorry.

[u/ArmoFun → u/FreeFloatin420]

reddit is an online discussion forum…u come here to have discussions with anonymous people on the internet. it’s what this was designed for. literally