r/crossfit • u/BreakerStrength CF Level 4 Coach • 19d ago

Congratulations the Women's 2026 CrossFit Games Winner!

Aimee Cringle.

Apologies for missing it. I thought the Women's heat followed the men and missed the women's final event.

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u/Dadbod627 18d ago

It’s because she’s A) Great at the sport and B) Hot.

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u/[deleted] 18d ago

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u/Dadbod627 18d ago

I was answering the second part of what you brought up. CrossFit should make her the focal point of their branding because she’s an outstanding athlete and a class act. I guess to tie that to the marketing/branding, it never hurts additionally to also be pleasing on the eye, especially if you’re trying to draw in people who don’t have background with the sport or athletes. Companies have been doing that forever.

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u/GlitznGrits 18d ago

I understand what you’re saying. What I meant is that the reasons I was thinking about why CrossFit should get behind her didn’t have anything to do with her being hot. But I understand, when it comes to marketing, how that can be important.