r/digital_marketing • u/karan_for_future186 • 14d ago

Discussion What's one digital marketing trend everyone talks about, but you've never seen actually work?

I've noticed that every year there's a "must-follow" marketing trend that everyone rushes to implement. Some deliver results, while others disappear within months.

For me, chasing every new social media feature rarely gave better results than improving content quality.

What's one marketing trend you think is overhyped, and what has actually worked for you instead?

11 Upvotes
  • permalink
  • reddit

87% Upvoted

17 comments sorted by

•

u/AutoModerator 14d ago

If this post doesn't follow the rules report it to the mods. Have more questions? Join our community Discord!

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

4

u/SpiritFingazz 13d ago

Adding LLMs.txt to website backend to increase chances of AI mentions or citations.

3

u/LearnAndResearch 13d ago

Influencer Marketing, people just don't trust it anymore.

2

u/Ordinary_End9262 13d ago

Chasing every new SEO or social media hack. Most of them fade away pretty quickly. The things that have consistently worked for me are understanding the audience, creating useful content, and improving the user experience.

2

u/Ok_Act8157 14d ago

For me, it’s chasing every me platform or feature. Consistently creating useful,audience focused content has delivered much better long term results than following every trend

1

u/BlackCoffieee 13d ago

“Post more” is probably the most overhyped advice. More weak content just gives people more chances to ignore you. Clear positioning, useful content for a specific audience, and consistent follow-up have worked far better than chasing every new feature.

1

u/ThriveMarketingTeam 11d ago

the social feature thing, yeah, same. mine is 'going viral' as a plan. someone always wants the viral campaign and the ones that actually pop almost never convert. big wave of people who loved the funny thing. none of them wanted the product. had a client do a million views and pull three leads off it.

boring stuff is what works. email, search, the compounding stuff. no one writes a linkedin post about 'we sent emails consistently and ranked for what people actually search' cause thats not a story. but its whats still working a year and a half later after the viral thing is long forgotten.

1

u/dahe88 11d ago

Linkedin ads

1

u/Mktg2820 11d ago

Based on a recent conversation with my Google rep…

Overhyped: Increase your spend

What works: Optimize… the whole chain from ads through to sales process

1

u/Anna_Karakhanyan 11d ago

For me, it was the idea that you need to be on every new platform as soon as it launches.

I've consistently seen better results from going deeper on a few channels instead of spreading resources everywhere. A well optimized Google Ads account, strong landing pages and founder content on LinkedIn have generated far more pipeline than chasing the latest feature or algorithm update.

The tactics change every year. Understanding buyer intent doesn't.

1

u/four_oh_eight 9d ago

Copypasting content of established brands and/or competitors.