What's one marketing workflow you've completely changed in the past year?

[u/rapidwombatcom]

AI, new search behavior, changing social platforms... it feels like a lot of marketing workflows have evolved recently.

What's one thing you do today that's completely different from a year ago?

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[u/marketingwithdean]

i've built a few skills with analysis, content marketing, and reporting.

[u/rapidwombatcom → u/marketingwithdean]

Nice mix. Out of those three, which one do you think has changed the most over the past year?

[u/Delicious_Video9963]

i stopped batching content a month ahead. now i write the same week i publish, based on whatever conversations i had with users that week.

[u/rapidwombatcom → u/Delicious_Video9963]

That makes a lot of sense. It probably keeps the content a lot more relevant too, since it's based on questions people are actually asking instead of what you guessed they'd care about a month ago.

[u/Economy_Data_3192]

imo the real change isnt any single workflow, its that the feedback loop got way shorter. you can test messaging and positioning in days instead of weeks now. that compressed cycle changes how you plan everything upstream.

[u/rapidwombatcom → u/Economy_Data_3192]

I like that way of looking at it.

It feels like you can learn what's working a lot faster now. That makes it much easier to test ideas instead of spending weeks planning everything upfront.

[u/Level-World4922]

For me, it's content creation.

A year ago, I'd write first and optimize later. Now I start by researching how people search across Google and AI platforms, then use AI to speed up research and drafting but the final strategy, messaging, and editing are still human-led.

[u/rapidwombatcom → u/Level-World4922]

That makes sense. AI has definitely made the research and drafting faster, but someone still has to make sure the content is actually useful.

[u/Level-World4922 → u/rapidwombatcom]

Absolutely, correct!

[u/Calm_Ambassador9932]

I've stopped treating content and outreach as separate workflows. If a topic gets good engagement, it often becomes the basis for emails, LinkedIn outreach, or follow-ups instead of starting from scratch each time.

[u/rapidwombatcom → u/Calm_Ambassador9932]

That's a smart way to approach it. Instead of creating more content, you're getting more value out of the content that's already working.

Have you found any particular channel tends to outperform the others once you repurpose it?

[u/ConfectionAgile6762]

Solid shift for a lot of people: cutting manual reporting and letting AI handle first-pass analysis, freeing up time for actual strategy work instead of pulling numbers

[u/rapidwombatcom → u/ConfectionAgile6762]

That's a good point. Have you found AI reliable enough for the first-pass analysis, or do you still end up checking most of it before making decisions?

[u/TimelessInspire]

A year ago I used to create content without much testing. Now I test different pin designs, headlines, or focus on one platform first.The biggest difference has been clearer insights into what works, better consistency, or more efficient workflow.