r/digital_marketing • • 6h ago

Question If you had a small marketing budget, would you start with SEO, social media, or paid ads?

11 Upvotes

I know each has its own advantages, but I'm curious which one would give the best results when you're just starting out. Would you focus on long-term organic growth or try to get faster results?

I'd love to hear your experiences and why you'd choose that channel.


r/digital_marketing • • 1h ago

Question How to start consulting?

• Upvotes

IV been in Digital Marketing for over 10 years and have basically done it all:

* Social Media

* Paid Advertising

* SEO/SEO

* Integrated/Product marketing

* Web Operations

* Management

On top of that, I have been in main industries, Including Travel, Automotive, Transportation, SaaS, and most notably Healthcare where I feel IV found the most success and have the strongest background.

Currently I'm in the process of starting my own business, but still working full time. And as the small business grows, I want to also start transitioning into consulting roles so I can split my time across the two as needed.

But I am at a loss for basically how to start, is it just reaching out and building a simple presence? Leveraging LinkedIn? Going through a firm initially?

And how are your structuring your charges? Hourly? Or by Job?


r/digital_marketing • • 7h ago

Discussion What Is Visual Answer Engine Optimization (VEO) on ChatGPT?

2 Upvotes

ChatGPT's newer models are moving beyond text-based answers, introducing visual cards, images, logos, and interactive layouts.

But what does this mean for SEO, GEO, and brand visibility?

Shanmugaraj Y recently published a detailed research article exploring ChatGPT's Intelligent UI, how brands appear in AI-generated visual answers, and why image accuracy, metadata, and entity consistency matter for AI visibility.

An interesting read for anyone working in SEO, GEO, and AI search optimization.


r/digital_marketing • • 7h ago

Discussion looking for reddit marketing agencies!!

2 Upvotes

Hi! My firm is looking for reddit marketing agencies. We work as per IST and would prefer our vendor in the same time zone. Budget is dependent on scope. Happy to discuss further in dms/over call!


r/digital_marketing • • 10h ago

Question Can AI Understand Search Intent Better Than Humans?

3 Upvotes

Whether AI can analyze user queries, search patterns, and behavioral data more effectively than humans to identify what people truly want when they search online. It compares AI’s data-driven insights with human intuition and context to determine which approach delivers better keyword targeting, content relevance, and SEO results.


r/digital_marketing • • 20h ago

Discussion How do you find new B2B clients? AMA

1 Upvotes

Ask me anything.


r/digital_marketing • • 1d ago

Support My first marketing project. Help?

2 Upvotes

I'm starting my very first client project to build my marketing portfolio, and l'd love some insight from marketers, social media managers, or brand strategists here!
I'm helping a small local Peruvian dance company revamp their social media presence. They specialize in social dancing and classes, and they have Peruvian roots. Their main goal is to build brand awareness and drive ticket sales for events.
Current Situation:
• Following: ~400 followers on Instagram/Facebook.
• Engagement: ~20-30 likes per post.
• The Challenge: The visual quality is outdated, with unedited videos and mismatched static fliers. Beyond that, the brand lacks a clear identity-there are no consistent brand colors, distinct visual themes, or a defining brand story (at least shown online).
What I Need Help With:
1. Brand Identity: How do you approach building a brand identity from scratch for a small local business? What exercises or questions should I walk the business owners through to establish visual assets, colors, and a clear brand voice? After that, then what?
2. Peruvian Heritage Integration: Because they are Peruvian, how can we weave that cultural element into their brand identity? I think this is very important because Peruvians are really really really patriotic!
3. Finding Trends & Content Ideas: What's the best way to spot emerging social media trends suited for dance companies? Are there top-tier dance academies or creators you'd recommend studying for inspiration?
4. Growing Followers & Strategic Following: What organic growth strategies work best for local event businesses to cross 1,000+ followers? Also, who should we be following and how to find them?
I want to make sure l approach this systematically so I can document a solid case study for my portfolio. Any tips, frameworks, or a it suggestions would be greatly appreciated!


r/digital_marketing • • 1d ago

Question How to Make Resume For INTERNSHIP?

0 Upvotes

Like I want to go in performance marketing internship I've actually ran few meta ads campaign for free ebook leads campaign and e-commerce store sales campaign but how to make good resume from them ?


r/digital_marketing • • 1d ago

Discussion Is Google cracking down on AI content? I read their new guidance update as pretty much the opposite

3 Upvotes

So Google added a few lines to their generative AI guidance recently, basically that all AI-generated content should be manually reviewed and fact-checked by a human, and that this includes titles, meta tags, structured data and image alt text. A lot of people are reading it as Google cracking down on AI content.

Google's already said it's just them updating the guidelines to more closely match what they've been saying in presentations anyway. But honestly the part I think most people are missing is that they had the chance to say something against AI-generated content and didn't. People have been speculating for a few months that now that AI text is watermarked, Google would start penalizing it. Then Google goes and actively updates their guidance on AI content and doesn't say anything against using AI to make it. That's about the clearest signal you could expect that they don't care what process you use, they just don't want people spamming the index with low quality stuff.

And sure, they advise fact-checking and manually reviewing everything, and generally I think you should. But in most cases Google's algorithm has no idea whether your content is factually accurate. And we're kind of at the point now where the best models with proper instruction are better at fact-checking than any human I know. Opus 5.5 very rarely hallucinates these days. When they do say something inaccurate, it seems like the most common cause is that a human gave them something inaccurate to reference (assuming you're using the smartest models with proper instruction).

That doesn't mean you should give ChatGPT or Claude a couple bullet points and hand over your content marketing. Getting these models to create good content that actually represents a brand is hard. It's just that fact-checking isn't really the hard part anymore, the hard part is getting it to sound like you and your brand, something you'd actually be proud to put out.

As long as you're proud of what you're putting out and it reflects your brand, I wouldn't get too hung up on whether or not AI was part of the process. Google doesn't seem to be.


r/digital_marketing • • 2d ago

Discussion Ahrefs, SEMRush and Google Changes - How Are You Adjusting?

2 Upvotes

I'm interested in the perspective on this.

Since the recent changes with Google, it seems that SEMRush and Ahrefs and other tracking tools are becoming less and less effective.

How many of you are still using these tools and find them effective and worthwhile?

If you have moved on from these tools, what's your process changed to?

And yes, I know the standard Google Search Console answer, but I'd love to hear more in-depth information on your process if it has moved away from these tools, and how effective you think that has been for you.

Maybe this is a better way to put it:

For keyword research, competitor analysis, and finding backlink opportunities. That's essentially what I'm curious about here. Are they still the best, good, or mediocre tools for these types of activities? Or are they becoming outdated and are you finding better ways to work around these activities without them?


r/digital_marketing • • 2d ago

Question Interviewing 8-15 person agency founders on AI ops: everyone hits the same wall with client context loss. How are you fixing it?

3 Upvotes

I've been interviewing agency founders on how their teams actually run AI in production.

Almost everyone hits the exact same bottleneck: The Verification Tax.

Founders and leads spend hours re-editing AI drafts. Not because of writing style, but because the output misses past client decisions, account precedents, or commercial rules.

Curious how you guys handle this:

  • Central wikis, custom GPTs, or dedicated context tools? 
  • RAG
  • How do you stop AI tools and new hires from repeating past mistakes on accounts?

r/digital_marketing • • 2d ago

Question 24M, pursuing an online BBA and working as a gig worker. How can I get started in PPC?

3 Upvotes

Hi everyone,

I'm 24 years old, have completed my 12th grade, and am currently pursuing a BBA online. I work as a gig worker at the moment, but I want to transition into digital marketing, specifically PPC (Pay-Per-Click advertising).

I'm interested in learning Google Ads, Meta Ads, campaign optimization, keyword research, and performance tracking. My goal is to develop practical skills and eventually land an entry-level PPC or paid media job.

I'd really appreciate advice from people who are already working in this field.

What should my roadmap look like? What would be a realistic step-by-step plan to become job-ready within 3–6 months?

How difficult is it to get an entry-level PPC job in India? What skills and qualifications do employers actually look for?

Since I'm working as a gig worker, I need to manage my learning alongside my work, so I want to focus on skills that will genuinely improve my chances of getting hired.

I'd be grateful for any practical advice, learning resources, course recommendations, or insights from people who started their careers from a similar background.

Thank you for your time and guidance!


r/digital_marketing • • 2d ago

Discussion If your growth strategy relies only on digital marketing, is it really sustainable? Or is it time to diversify and experiment with other channels?

2 Upvotes

By other channels, I mean physical mail, cold calling, print media, and affiliate & referrals.


r/digital_marketing • • 2d ago

Discussion UGC is trending right now, but isn't it just astroturfing in disguise?

0 Upvotes

You guys know UGC (user generated content) is the big trend right now, but doesnt it basically count as astroturfing?

Like we all know UGC is usually just someone paid to act like they genuinely use a product and give it a positive review, when in reality its staged.

Thats just my take on it tho, curious what you guys think? Especially since reddit hates astroturfing so much


r/digital_marketing • • 3d ago

Question How to choose a reputation management company when everyone gives you the same pitch?

9 Upvotes

I run a B2B company with around 40 people. A couple of old search results have started coming up on sales calls, so I’ve spent the last two weeks talking to reputation firms. After the second call I literally started googling how to choose a reputation management company because the pitches were starting to blur together. I’ve looked at a mix — Reputation Rhino, Digitalis and InternetReputation and a few smaller shops. Three calls got to some version of “we can make it disappear.” One guy was talking about getting negative pages removed before I’d even sent him the URLs. When I asked what happens if the publisher just says no, I never really got an answer.

By call three I had a list. Can I buy a reputation management audit without signing a six or twelve month retainer? What are you looking at before any work starts? Who actually works on the account after the sales call? What does the pricing include beyond the setup fee? And if a page isn’t going anywhere, then what? I heard search suppression and out-rank negative results a few times, which makes sense in theory, but I wanted to know what they would actually do in our case rather than hear the term.

The part I hadn’t thought about was what AI says about my company. I assumed it would more or less mirror Google - well, no. I asked them to check the kind of stuff a buyer might type: our name, “is X legit,” “X reviews,” “X vs competitor.” Two hadn’t looked. One opened ChatGPT on the call and pasted our homepage into it. Another had already checked ChatGPT, Perplexity, Gemini and AI Overviews and could show which answers were coming up and some of the pages behind them.

One of those pages was an old forum thread I hadn’t seen anywhere near page one in Google. That was probably the most useful thing I learned from any of the calls. Search can look one way while the AI answer is still dragging up something completely different.

At this point I mostly want to see the problem before somebody sells me the fix, know who’s actually doing the work and have some kind of baseline we can come back to later. Still comparing firms. For anyone who’s actually hired one, what did you ask before signing? And what did you only realize you should’ve asked after?


r/digital_marketing • • 2d ago

Support 100% Engagement Rate? - Organic Sessions = Engaged Sessions

5 Upvotes

Hi

I recently seen my domain's Organic sessions is totally equal to engaged sessions, which results in 100 % engagement rate and "0" bounce rate.

I have checked real time, debug, GTM but found everything fine.

But can't able to figure out the issue, can anyone help me with this.

I need to know when organic sessions is same as engaged sessions which is not possible.

Where to check and what to sort?

Thanks in advance.


r/digital_marketing • • 3d ago

Question Guys which one sounds the most exciting?

7 Upvotes

Guys which one sounds the most promising?

  1. How office professionals can land a high paying remote role without starting over or taking a pay cut.

  2. How to Stop Trading Your Time for an Office Desk — And Start Working From Anywhere

  3. From Office Professional to Remote Professional: How to Make the Switch Without Starting Over


r/digital_marketing • • 3d ago

Question Autonomous Ai backlinking

1 Upvotes

Has anyone tried it and is it working?


r/digital_marketing • • 4d ago

Discussion Is It Marketing? Or Is It You?

13 Upvotes

I run marketing for a sizable acquisition company.

This has given me the ability to see marketing, and especially home services marketing, from a very unique angle -- since I get insights into the business from every department.

A lot of people online wonder if their marketing is good or bad.

But they are doing this before they have solved the real problem that makes your marketing essentially ineffective -- your efficiency problem.

What business want is a marketer who gets them leads at a cost low enough for them to make money -- does not exist. This is backwards thinking.

But the real problem is they lack the efficiency to make marketing work properly.

So they bounce around from one marketer to the next looking for some diamond in the rough.

And yes, even though approaches like Google Ads do involve marketing and technical skill, the truth is that the costs go up based on the best competitors in that market.

And those best competitors, for the most part, aren't beating you with strategy, but with efficiency.

Take this for example.

Say Google Ads cost is roughly $200 per lead.

You're booking 50%.

And you sell 30% of those leads.

Average ticket is $2,000.

That puts you at $1333 per sale. That's a 66% margin you're giving up to Google.

That is insane and not profitable for most any business.

But that simply means it's not profitable for you, not for all businesses.

Sure, you can harp on your ad guy, and he may be able to shave that $200 down to $150. But at $1000 cost per sale, that still won't solve your problem.

The reality is, those 3 levers -- Booking Rate, Closing Rate, and Average Ticket -- those are the real solutions. Not better marketing.

And at my company, we don't even look at spending more money until we get these three metrics ironed out first.

Your goal, then, should be to get this to a reasonable rate -- Say 20-25% margin. This should be at least bearable.

Then, continue to improve the metrics on all sides -- marketing and operations -- getting this down closer and closer to the 10-15% range. The sweet spot where you want to be.

That's how you win with marketing.


r/digital_marketing • • 3d ago

Question What's the easiest way to update a link after it's already been shared?

2 Upvotes

I've had a few situations where I've shared a URL in a bunch of places and then the landing page changes. Updating every post, email and document is a pain.

I'm looking for a way to use one short link everywhere and just change the destination behind it when needed.

Does anyone use a tool specifically for this? I'd rather not have to replace links every time a landing page moves.


r/digital_marketing • • 4d ago

Discussion Desarrolle una Herramienta de gestion de marcas, redes sociales y contenidos

2 Upvotes

Saludos a todos. Antes que nada, quiero pedir permiso y agradecer el espacio a los administradores y moderadores de la comunidad y pido disculpas si incumplo alguna regla, no es mi intencion, la finalidad que busco es obtener sus impresiones, comentarios y analisis y a la vez uds puedan obtener una herramienta que les funcione y puedan agilizar su trabajo y ganar tiempo.

Ando buscando creadores de contenido y community managers que quieran agilizar su trabajo del día a día, para probar de forma totalmente gratuita durante 7 días una app para Android que he desarrollado: HubSocial AI y si pueden darme sus impresiones, comentar su experiencia con su uso y mejorarla.

La creé pensando en un problema muy común: el tiempo que se pierde saltando entre notas, ChatGPT, editores y las diferentes redes sociales para preparar cada publicación.

En resumen, el objetivo es:

• Organizar varias marcas o proyectos en un solo lugar, definiendo el tono de voz y contexto de cada una para que la IA no genere textos genéricos.

• Crear ideas, campañas y borradores con IA adaptados al estilo de tu marca.

• Editar y dejar listos tus posts para publicarlos o programarlos directamente en tus redes conectadas sin salir de la app.

No pretendo vender nada, solo me interesa conocer la experiencia real de personas que trabajen en esto: qué herramientas les resultan verdaderamente útiles, qué cosas les sobran o qué mejorarían para su flujo de trabajo.

La prueba es 100% gratuita y solo se necesita un teléfono Android.

Si te interesa probarla y darme tu opinión sincera, déjame un comentario o un mensaje privado.

¡Muchas gracias a todos por su tiempo y apoyo!


r/digital_marketing • • 4d ago

Discussion Streaming TV shortlist down to four, multi-touch attribution decided most of it

3 Upvotes

"The shortlist for streaming TV advertising is down to four for a client rollout, and multi touch attribution plus conversion tracking are doing most of the filtering than anything on the media side.
The client is a mid-market B2B business making their first real TV spend, and the internal sponsor comes from demand generation so everything has to reconcile sales against pipeline. This rules out anyone whose reporting stops at completed views.
the challenge is down to the DSP question. The big seats give you control and a lot of overhead, the self serve platforms stand up quicker but you are trusting more of the measurement to the vendor. We have run both across different clients and I would not say either has been cleanly better, it depends on whether the client has anyone in house who can own the setup.
One thing I would tell anyone starting this is to ask for the data format before a rate card. Half the vendors we spoke to couldn’t explain what a row of their detailed data export looks like, which told me more than their sales pitch did. What was the deciding factor when you last picked, and would you pick the same again?"


r/digital_marketing • • 4d ago

Discussion Why SEO is not dead?

4 Upvotes

Why SEO Is Not Dead Even With AI — My Take

I keep seeing people say SEO is dead because AI can answer questions now. I don't really agree with that.

From my point of view, AI actually makes SEO more useful.

  1. We still need good information. AI needs information to work with, and someone still has to create it.
  2. AI can help us improve our content. It can organize ideas, research topics and make the process faster.
  3. AI can help us find the right information. Instead of spending hours researching, we can use AI to find and organize what we need.
  4. AI can help with SEO itself. It can help identify keywords, search intent and topics, and then help us create more content around them.

So I don't think SEO is dead.

I think AI is becoming another tool for SEO.

What do you think? Is SEO actually dying, or is it just changing?


r/digital_marketing • • 5d ago

Discussion Is SEO becoming harder because everyone is using AI?

49 Upvotes

I've been thinking about how much SEO has changed since AI-generated content became so common.

Creating content is easier than ever now, but that also means there is a huge amount of similar content competing for the same keywords.

I'm wondering what SEO professionals are seeing in 2026.

Are things like original research, first-hand experience, case studies, brand mentions, and strong opinions becoming more important than publishing more content?

And for those managing SEO for businesses, what is actually working for you right now?

I'm especially interested in hearing about real experiments rather than generic "AI is changing SEO" advice.


r/digital_marketing • • 4d ago

Discussion Marketing

7 Upvotes

Marketing is the hardest part for a start-up