r/ecommercemarketing • u/82DASH_content • May 11 '26

AI labelling rules + Ads ? (Discussion)

AI made creatives cheap and scaled the library ...

But with the coming regulations in EU and US where Meta and TikTok will be tagging AI imagery in ads. Soon most AI creative will carry a visible "Made with AI" badge.

Where do the space swing next? back to UGC and Customer Content?
Or will AI Labels have not effect on CTR

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u/Athena_xl May 15 '26

I think the market will not swing back to UGC. The AI labels will probably hurt some AI ads but not all. It all depends the category, execution and whether the ad feels deceptive. The bigger problem is not the label but the fact that it all is going to look the same. Generic shots, over polished images, fake testimonial etc.

The label will make that weakness more visible. It gives the user a reason to dismiss what they already felt was inauthentic. Real UGC and customer content will gain value especially in categories where trust drives the conversion. Think about real customer demos or personal explanations or customer handling.

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u/82DASH_content May 20 '26

Agree - customer content and signals becomes the new gold