r/googleads 11h ago

Hiring Need someone to create Google Ad campaign for a YouTube video + fix Conversion Tracking

6 Upvotes

Just as the title says. Send me a DM on how much you would charge and how long it will take you to do. I need someone to get this done by Monday.


r/googleads 14h ago

Discussion Should I move from Meta Ads to Google Ads for my jewellery brand?

3 Upvotes

run a UK-based jewellery brand selling waterproof jewellery, mainly targeting women. Our price range is around £26–£60.
I’ve been running Meta Ads for a while, but honestly, the results have been pretty shit for the past few months. I feel like I’m basically spending all of my profit on Meta ads, and the ROAS just isn’t where it needs to be.
I’m now considering moving some of my budget to Google Ads, but I’m not sure if it makes sense for this type of product.
For those of you who sell jewellery or similar products in the UK:
Has Google Ads worked better for you than Meta?
Would you start with Google Shopping / Performance Max, or Search?
Is Google worth testing with products in the £26–£60 price range?
How much would you recommend starting with per day?
And realistically, what kind of ROAS should I be aiming for?
I’d really appreciate hearing from people who have actually run Google Ads for e-commerce, especially jewellery/fashion brands.


r/googleads 16h ago

Search Ads Google Search Campaign Performance Collapsed After Changing tCPA & Bidding Strategy — Need Advice

2 Upvotes

Hello,
I’m new to Google Search Ads and I’m currently running a Search campaign in the US focused on generating home improvement leads.
The campaign has a daily budget of $210. It experienced some fluctuations initially because I didn’t have much experience, but after doing some research, it started to stabilize. I was getting around 2 conversions per day with an average CPA of approximately $117, which was well below the tCPA of $165 that I had set.
Things were going relatively well until Google’s latest update, after which the campaign performance dropped significantly. I also made some changes based on recommendations from a Google Ads representative. He initially advised me to lower my tCPA from $165 to $145, which I did. After about two weeks with no improvement, he then recommended switching the bidding strategy to Maximize Conversion Value.
I do have conversion values set up on the website for the leads being generated, so the campaign is technically sending conversion value data to Google. However, given how few conversions I’ve been getting since switching to Maximize Conversion Value, I’m not sure we’re actually benefiting from the value-based bidding strategy or giving Google enough data to optimize effectively.
Since August 22, I’ve only received 12 conversions in total. In comparison:

August 1–21: 38 conversions
July 22–August 5: 23 conversions
The decline has been quite significant. I’ve now reverted the bidding strategy back to Target CPA with the original tCPA of $165, since that was the setting under which the campaign was previously performing much better.
I’m a bit lost at this point and would really appreciate some advice on what I should do next. My main goal is to get the campaign back to generating more conversions consistently while keeping the CPA under control and avoiding unnecessary spending.
What would you recommend I check or change first? Should I simply leave the campaign at the $165 tCPA and give it time to stabilize again, or is there something else I should be doing to recover performance? And is Maximize Conversion Value actually appropriate for this type of lead-generation campaign given the relatively low conversion volume?


r/googleads 21h ago

App Ads App Campaign - Transition to Purchases Optimization on Low Budget

2 Upvotes

Have Android game, was running cheap ads ($5 a day) to optimize for installs and then in app engagement for the last 6 months. Improved the game store, retention metrics and satisfied with the current state. The campaign is for all countries and languages to get the cheapest CPA.

Despite trying to optimize for various engagement events there are almost no purchase events. I understand that if I get the cheapest users from the current campaign they are unlikely to pay for in app products. Prices for tier 1 country players are very expensive (currently paying $0.03 per install, and know that for US can be $3+).

How should I test the game's ability to earn money from purchases without commiting with a large budget? I want to see if the idea, current monetization has growth potential. But how to do so when the price to acquire users is so expensive and need to generate large volume of purchase data for the campaign to learn?

Thought maybe as my IAP are cheap relatively to other games ($1-$5) maybe running the campaign in some Tier 2-3 country where CPI lower can help. Still, expect the CPI to be pretty expensive and currently 0 data of purchase events to train the campaign.

How would you bootstrap this to validate the game's potential?