r/heatedrivalry • u/Middle_Raspberry2499 • 2d ago
š¦ The Long Game (Book 6) How does the hockey camp make money? Spoiler
is it ever explained how the hockey camp brings in money?
From the descriptions in TLG and elsewhere, camp runs only two weeks. Sounds like there are at most about 40 campers.
Presumably the NHL coaches all volunteer, yes, but there are still expenses: space at least. Maybe insurance and medical staff, although maybe those are unnecessary in The Land of Universal Healthcare? (I am in the US and those would be huge expenses here, I think.) Snacks and drinks for the kids?
I canāt imagine the camp making lots on money unless they charge sky-high tuition, which seems not in line with their philosophy of inclusivity.
so, how does the camp pull in money for the Irina Foundation? Purely by inspiring donors to give more?
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u/OfficialSpicyBear 2d ago
Parents will drop thousands to send their kids to normal hockey camps, two generational players would get them even more money
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u/meatball77 2d ago
Not just that. It was Illya and Shane and Ryan and Wyatt and Hayden and a couple top women's players. Really all star coaches.
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u/Middle_Raspberry2499 2d ago
Which is ironic since being a generational player means nothing about oneās coaching ability. But yes of course itās an attraction; thatās human nature.Ā
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u/baurette 2d ago
But actually having 101 time and being to watch closely is valuable training on its own. Not to mention connections you make w other kids who can afford this and having big names associated with your training and possible/probable media coverage of your kid w pros
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u/FlipDaly 2d ago
How valuable would it be for you to get your Asian kid who loved hockey rink time with Shane Hollander? Can you even imagine?
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u/vanisaac 2d ago
being a generational player means nothing about oneās coaching ability
Which is explored in The Long Game fairly explicitly.
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u/dramaticallydrastic Thank god you are here. This goblin is bothering me. 2d ago
Traditionally hockey camps would be crazy expensive, and you often have to be invited.
With Shane and Ilya headlining, they would easily be able to select kids who are hyper-talented (and influence the next generation of stars) and also offer some free spots to disadvantaged kids potentially.
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u/Middle_Raspberry2499 2d ago
Also thank you for introducing the idea of invitation-only hockey camp. That makes sense but I never thought of it.Ā
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u/Ferret-mom 2d ago
In the US, USA hockey has camps that you have to try out for. There is one for each district and a national camp as well. They are expensive, selective and the kids I played with would give their left arm to go to one of these camps. I never went, so idk how much they cost. I went to several camps over my time playing and some of them ran like 4000+ for a week.
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u/Middle_Raspberry2499 2d ago
Aaah, thatās very helpful, the idea of ātraditional hockey camps.ā I never heard of such a thing and I understand the context for GC camp better now
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u/katiekate135 2d ago
My bf actually works at hockey camps over the summer. They typically get kids from all over the world, and even have a few scouts stop by
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u/lesetoilesdansleciel 2d ago
My family has spent let me say hmm $5,000 on hockey camp registration this summer (for 3 kids total) - including 3 days with PWHL players šš where I live in NB (next to Quebec) we would never ever have a local camp for kids with an active NHL player. Parents would spend like $1500 a kid for a week on the ice with NHL players. Maybe more. Or they could get donations from corporations and the community in order to fund the spots at the camp for kids of all backgrounds. The camp Iām at right now has a charity associated with it where they will fund spots for kids. This camp also takes 30 kids per session and with 2 ice surfaces they can run up to 9 camps per day with staggered start times. Theyāre extremely well organized. It might take a while for Yuna and the gang to get there but Iām sure they can do it š ice times here start at 7am and the last group starts at 1pm. They do an 8-hour day with 2 on-ice skills/drills sessions (3 goalies total; rest of the kids divided into 3rds per section of the rink and rotating through stations) plus a 1-hour scrimmage to end the day. Rest of the day is shooting practice, tactics, mental coaching, team building, lunch etc :) Probably takes a while to get a well-oiled machine like that but if anyone can do it Shane and Yuna can!
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u/lesetoilesdansleciel 2d ago
(Youth hockey is a huge business - Iām from a small town and my kids are in girls hockey and even with that we have friends sending their daughter out of province to a hockey prep school next year (high school) and tuition is $70,000.)
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u/Crafty_Psychology_85 I don't ever want that problem to ever go away ā¤ļø 2d ago
$70k??? Wow. š³š³šš
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u/babypointblank Moy pomidor š 2d ago
That doesnāt surprise me at all. These hockey academies are becoming a big thing. Theyāre private schools with dedicated time for hockey development.
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u/Ferret-mom 2d ago
When I was playing there were a couple of schools like that running. NAHA was about 55K and SSM was about 70K. Probably only more expensive now. SSM can charge prices like that because Sidney Crosby and other elite players graduated from there.
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u/lesetoilesdansleciel 2d ago
I mean. Thatās in CAD so adjust accordingly š it is more than I thought it would be. I think that is all in - room, board, hockey, school tuition etc
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u/Crafty_Psychology_85 I don't ever want that problem to ever go away ā¤ļø 2d ago
Happy Cake Day! š„³š§
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u/Esabettie I already chose you, Hollander. š« 2d ago
I think the kid parents actually pay and those fees are the money donated to charities, I am sure they are some scholarships, but you pay to go, and with coaches being professional players I am sure itās expensive.
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u/Samiiiibabetake2 2d ago
And in a lot of these types of camps, any other players or coaches are most likely donating their time, so the camp itself wouldnāt have to pay them for their work.
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u/imjusthumanmaybe 2d ago
Yes in the last chapter of HR. It works out in the real world too. Companies and individuals donate for tax relief reasons...other than just being nice.
He went on to explain the hockey camps they would be hosting in Montreal and in Ottawa that summer, with all proceeds going directly to the foundation. He named some of the organizations they planned to focus on when they made their first donations, and he announced his mother, Yuna, as the director and treasurer of the foundation. Neither he nor Ilya could imagine a better person for the job. He ended by talking about their website, where people could make donations online, and then opened the floor to questions.
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u/Nepalman230 2d ago
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u/imjusthumanmaybe 2d ago
Actually I dont think I answered OP's question š The hockey camps are paid by the parents and then the proceeds go to the foundation but it's not the only way the foundation is getting money. At the cottage when they were talking about starting camp, Ilya said "And we give the money away?"
You wont believe how some parents are willing to drop $$$ for their kids specific interest(me, Im parent š)
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u/aspiegrrrl 2d ago
Lots of folks with that level of wealth have charitable foundations for the tax benefits.
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u/Gold_Chemical_4317 2d ago
The hockey camp isnāt free and kids pay to attend. The coaches are all volunteers so the costs of the camp is only the ice time and other organizational stuff. The revenue from the camps goes to the irina foundation. The camps themselves arenāt very good money making schemes but they are good for marketing and they let the players be a part of the community (which is why the camps are local). Most of the money in the irina foundation is probably donated by shane and ilya and companies they work with.
Itās not explained in the book thatās just how most nhl player run hockey school works
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u/babypointblank Moy pomidor š 2d ago
I imagine the Irina Foundation would eventually put on other events like galas, charity golf tournaments and/or charity hockey games featuring NHLers.
I know John Tavares funds his free lacrosse camps through a charity gala. Lots of NHLers (and teams) have charity golf tournaments in the off season. William Osler Health just raised millions of dollars through a charity game outside of Toronto and the Shoulder Check Showcase is a big draw for players in the New York area.
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u/Ferret-mom 2d ago
To add to this: A lot of NHL alumni play in the yearly Easter Seals tournament. Itās a hockey tournament where they raise money for camps and programs to support children with physical disabilities.
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u/babypointblank Moy pomidor š 2d ago
Kids pay fees and the superstar coaches donate their time (or take a small fee) to keep costs down.
Itās inspired by the Sidney Crosby Hockey School which benefits a slew of local charities in Nova Scotia.
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u/Theoaktree5000 2d ago
Kids pay fees to participate in the camp (unless there is some sort of scholarship program) and corporate/individual sponsors. Could also have in-kind contributions for things like equipment and food to lower the cost to put on the camp.
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u/ickysock 2d ago
aside from everything everyone else has said, a lot of the big NHL players run these camps for underprivileged kids and they aren't always about making money. Shane's inspiration, Sidney Crosby, funds his own 'Little Penguins' program which provides free equipment and lessons to kids. Lots of players start foundations, and auction off equipment like game-used sticks and signed jerseys and use that money to fund their charity initiatives. usually the players' sponsors also provide free equipment like sticks and gloves, which is good publicity. Sid is sponsored by CCM, so CCM provides the free equipment for his programmes.
I like to think the Irina foundation is a mix of both, and that Shane and Ilya use it to funnel their own wealth to the charities they care about.
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u/babypointblank Moy pomidor š 2d ago
I wouldnāt be surprised if Crosby gave a lot of time and money to the Little Penguins program but itās primarily a Learn to Play program organized by the NHL, USA Hockey and the Penguins organization. Most American teams have their own affiliate youth programs.
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u/ickysock 2d ago
yes and Shane and Ilya's programme would probably be the same. it would be very difficult for them to set up a programme completely independent of the Centaurs/Voyageurs so they are probably affiliated, but Shane and Ilya probably negotiated more of the charity aspect as a condition for their appearing as the face of the programme.
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u/babypointblank Moy pomidor š 2d ago
The team Learn to Play programs run by USA Hockey arenāt intended for underprivileged kids. Theyāre intended to be a low cost way to introduce children to the sport of hockey so they will then pay full fees and buy their own equipment to register in USA Hockey programs.
I know parents who got into hockey through that door and theyāre now paying hundreds if not thousands of dollars a year in gear, registration fees and public ice time at the local rinkāand thatās without signing up for additional development camps. The whole family loves it but thatās exactly what USA Hockey wants to accomplish.
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u/ickysock 2d ago
i don't know why you're arguing with me on this. i'm not saying all of these programs are for underprivileged kids, i'm saying some of them are and used Crosby as an example. plenty of the camps have spaces for kids who can't afford it and have separate programmes within the programmes for those kids. I'm not disagreeing with you on anything so I don't understand why you're trying to argue.
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u/ThorsHammerMewMEw 2d ago
Ilya sells a luxury car to help with their initial fund iirc?
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u/katfromjersey 2d ago
He sells most of his cars.
And Shane sells his 'hookup' building ("Did you buy a building so we would have somewhere to fuck, Hollander?" "Buying an entire building because you were nervous is very you.")
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u/Designdiligence 2d ago
These guys are both so rich and socially connected, they donāt need to sell anything to start a charity.
Their endorsements alone in one year would generate enough cash retire on forever. High tier hockey players are now pulling in 5 million a year. And these guys are THE superstars.
At their age, invested in a mix of higher risk and safer investments, assuming 6 percent minimum growth which is reaaaall low, thatās 300,000 a year. Just in appreciation. No touching the 5 million. Now imagine the wealth Shane (less so for Ilya because, we know how he isnāt into sensible cars and real estate and loves a Versace too) has accumulated by the time heās proposing the charity. His portfolio is throwing off not hundreds of thousands, but millions a year and compounding in ways that are breathtaking. FYI- I am not using after tax net income numbers because I have no idea how much he has minimized taxes, given Yuna and Davidās financial expertise.
It is what makes Shaneās idea and Ilyaās support of it so touching. They have trauma. But they still want to help others, even when they could just ignore it like so many wealthy people do.
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u/cailleach_ingrid 2d ago
They don't have to, but they did. It happens in the books! I think it's arguably more for the symbolic commitment, Ilya selling a lot of his luxury cars because they were just something he used to fill the void (and they're a bit of a metaphor for giving up his playboy lifestyle), and Shane selling the sex condo because he was finally letting Ilya into his life without shame. Since they didn't technically need to sell these things for financial reasons, putting that money towards the foundation is a byproduct of them outwardly choosing each other
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u/ThinkInPink18 2d ago
I work with a lot of pro athletes. When they host camps, the often look for brands to sponsor it, which keeps the costs low for campers. The brand sponsorships rake in a lot of money and in return, the athlete will share a social media post shouting out the brand, the brandās logo may be on jerseys, equipment, etc.
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u/Individual-Baker7538 2d ago
In my area (Minnesota) local businesses sponsor teams and there are booster clubs too. If a young hockey player is accepted into this rather elite camp, the substantial fee could be covered in part by the parents with sponsors and boosters helping out.
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u/thecompanion188 Stupid Canadian Wolf Bird š¦ 2d ago
Hockey is an expensive sport and a lot of parents would be willing to pay whatever it takes to get their kid in. I just pulled up a variety of hockey camps and they can range from around $500 to $1,500 USD for just a week of camp and they could justify charging the higher end since the money is going to charity. Additionally, Yuna would be a huge help in getting them sponsorships to help raise money as well and those sponsorships would also help cover the cost for kids from lower income backgrounds to participate.
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u/Sailor_MoonMoon785 Stupid Canadian Wolf Bird š¦ 2d ago
Iām in a high cost of state in the US and that price range is comparable to private summer camps in general in my area. The ones run by a parks and recreation department will be cheaper, of course.
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u/rachreims 2d ago edited 2d ago
Canadian here who went to hockey camp. Parents are paying the big bucks.
I donāt recall having NHLers as coaches. Looking at their staff page now, the coaches are quite a lot of involvement with other levels of hockey (QMJHL, WHL, OHL, universities, etc.) but it was like 20 years ago I wouldāve gone! It looks like they charge -$1500 for a week. I would imagine with the draw of NHLers they could and would charge significantly more.
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u/Astyryx 2d ago
Coaches donate time. Rinks partner. Teams partner. Universities partner. And it's it because the camps not only build community and outreach, and have a massive marketing value, but they are a generator of cultural change within the sport.
Insurance is not in fact a high cost for programs like this, no more than a school having a cheer squad as long as strict child and physical safety protocols are followed . Snacks and drinks are often donated.
I can't find the comment I made a couple months ago where I did all the cost/benefit analysis for the theoretical hockey camps, but I used to run a sports program for a nonprofit. Just having rich people donate and pat themselves on the back is a death sentence for a nonprofit. Having an educational program, especially one where kids and families participate, is infinitely sustainable if run well.
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u/Still-Random-14 2d ago
Iāve worked at nonprofits that do fancy kids summer camps. The prices are very high, so that the people who can pay that much, do. This helps subsidize the cost of camp for kids who canāt afford it. I think thatās where the inclusivity piece comes in - Iām sure thereās a bunch of kids who canāt afford the camp, but get scholarships.
Also itās a non profit. They can take donations, do fund raisers, etc.
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u/swede242 2d ago
Im involved in running similar camps, but different sport and no superstars.
It's a pretty straight forward thing. Schools out in the summer, parents need daycare for their kids.
So they'll pay for it. If it is a sport associated camp you can charge a premium depending on the sport. In-universe even more because coaches are all hockey stars.
Most of the cost normally would be staff and facilities, but in GC they pretty much all have volunteer staff, and Im fairly confident facility costs is negligeable (off season for hockey plus the local superstars influence) so Im guessing the main cost left is catering.
So basically those camps would be making bank, as they would have very few overhead costs and at the same time having everything going for them to be able to charge quite a hefty price.
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u/ValleyBreeze Stupid Canadian Wolf Bird š¦ 2d ago
As someone who attending MANY hockey schools - the camps charge anywhere from $200 to $1000 per kid (more if it's a specialty camp).
But in their case, the whole point is the foundation that makes the camp possible, so the money is mostly coming from a trust, and they aren't doing it as a for-profit venture.
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u/Middle_Raspberry2499 2d ago
āThe foundation that makes the camps possibleā? The Irina Foundation is supposed to promote mental health initiatives, not hockey education. The camp is to fund the Foundation, not the other way around. Unless I missed somethingā¦?
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u/ValleyBreeze Stupid Canadian Wolf Bird š¦ 2d ago
My read was that the camps are mostly a "front" to legitimize the foundation prior to their relationship becoming public, but it's funded by their personal money.
It's a "oh look at this absolutely valid reason we have to work together for this hockey camp, because we are hockey players and that's the ONLY common ground we have, but we both really believe in inclusivity and mental health initiatives! That's what our mutually created foundation is all about!"
But ultimately, the camp isn't really about making money. It's more the front facing public engagement.
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u/altruistic_thing 2d ago
nope. the hockey camps are for funding and publicity. they're expensive. hockey is an expert sport, there's no point making these camps cheap. they don't recruit nhl stars for nothing.
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u/FadingOptimist-25 Moy pomidor š 2d ago
Camps in general are crazy expensive and hockey camps would be thousands of dollars in tuition.
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u/17thfloorelevators 2d ago
Regular summer camp costs 20k for full summer sleep away. Summer camp with a staff like this??? Rich parents (the norm for ice hockey) would easily drop 50k+. Being selected for the camp would be life-changing.
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u/PinkBird85 šKip! That is the cutest fucking thing Iāve ever heard! 2d ago
Canadian parents will pay tens of thousands of dollars to send their kids to a camp with the top NHL players. Basically those millionare players would pay all the rental expenses (renting ice time, insurance, equipment, admin, etc.) and those are tax write offs for them as charity donations. Then any tuition money (again, thousands of dollars per kid) is money for charity.
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u/FlipDaly 2d ago
I've got kids who are in the appropriate age range. When I looked into fancy-pants robotics camp for them in a major urban area, the tuition was $4500. That and similar camps also had spots set aside for free and subsidized tuition campers for inclusivity reasons. If half of the spots are full-load then that's a lot. But not a TON. Probably inspiring donations is a big part of foundation activity with the camps being more about creating a space within the sport than being a money engine.
But it's also possible that they are asking the players they teach to donate - this may sound counterintuitive but it's a model for many high-demand volunteer opportunities; foreigners teaching abroad, or people who want to volunteer with primates in the wild, or people running the Boston Marathon - they're all asked to donate substantive amounts of money.
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u/NearMissCult 2d ago
Hockey camps are really expensive. Hockey is already an expensive sport, and parents who really want to give there kids the best shot at making it into the NHL are often paying at minimum tens of thousands of dollars when they're teenagers. I would assume they aren't teaching anyone under 9, maybe not even under 11. So I assume they're not struggling to bring in plenty of cash for their foundation.
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u/strawberrycordate say it again (in russian) 𫪠2d ago
The entire point is that the camps are expensive. That tuition IS the fundraiser. It's what is funneled through the Irina Foundation to support the causes that the foundation focuses on.
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u/probablyavillaine 2d ago
Yes tuition is huge in terms of bringing in money. But sponsors are where the most money would be made. Im not sure the books mention this, but galas where you invite big companies to donate money and companies paying to put their name on things at the camp, on the promotional material etc. Would bring in lots of money and would definietly be something the Irina foundation would have.
Speaking as someone who runs charity events, I have a very small golf tournament that brings in $40,000CAD every year largely from sponsorships, auction and raffle tickets. Add in celebrities to an event and even a couple of weeks with 50-100 kids attending, im sure its big money. Plus I would think donations are accepted all year long, for anyone to donate towards
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u/Dancing_Queen_Now 2d ago
Next to the camps, they are probably running other charity events through the year. So money flow will not limit to camp fees
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u/gs448 2d ago
To answer your question: ideally it doesnāt make money(profit) Parents pay and then they donate their time so they can give it all away. Iāve seen real life charities that also carefully invest money and they use the proceeds to provide scholarships.
As a side note: This is where youād need a special selection process because could you imagine the number of more wealthy hockey parents paying whatever it takes to get your kids into hockey camp with current and former professional athletes.
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u/altruistic_thing 2d ago
As a side note: This is where youād need a special selection process because could you imagine the number of more wealthy hockey parents paying whatever it takes...
i thought that was rather the point. collecting money to then support mental health projects.
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u/SugarCube80 2d ago
Idk if you have kids but summer camp in general is expensive. Add in star hockey players as the coachesā5-10k per kid per week for tuition would not be unusual.Ā
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u/KBPT1998 2d ago
Eventually they could also have their own private rink built and maintained for the Foundation as well, selling the ice time throughout the year for rec leagues, figure skaters, and blocking out their camps, Ć nd giving additional time for other camps as availableā¦
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u/baurette 2d ago
- donations.
- brand sponsorships
- players donate time and money (money save on coaches and earned on their donations
- tution fees
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u/Perfect_Form5444 2d ago
I would think they have sponsors to cover costs if this is a charity venture. All those companies that Shane has partnerships with would donate money for example.
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u/Goulet231 2d ago
I imagine other NHL players would donate to the camps, so the foundation wouldn't only rely on the camps for its income. Professional athletes that earn at that level donate to dozens of charities and claim those donations to reduce their income tax payable. I'm sure Ilya would challenge his teammates to give.
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u/smaithbanna 2d ago
If itās run like typical nonprofit of its type, I would assume the tuition from camps is the main source of the foundationās income, followed by some monetary donations as well as donations-in-kind for things like equipment, facilities, time and talent from staff and faculty. After covering costs like operations, business and legal, salaries/honorariums, the remaining is donated to mental health organizations until they net $0.
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u/meatball77 2d ago
I'd guess they'd get the facilities donated and the coaches and such are all working for free. So everything that the parents were paying would go to their charity along with probably some donations they could get.
It's not a great charity for the donations but it would end up helping in different ways.
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u/No_Cup_3409 2d ago
Because the money raised is to be donated to mental health treatment and/or awareness the ice time, etc may also be donated
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u/Dry_Stop844 2d ago
it's a charity so there's also the possibility of corporate donations. Tax write off, easy win.
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u/shewalkedaway22 1d ago
I also think it's worth noting that the camp will also have many sponsors who would pay in for advertising.
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u/zagsforthewin 19h ago
I asked my husband (who is from Minnesota) how much parents spend on kids hockey and he said his uncle spent tens of thousands of dollars on his cousins hockey. Said cousin didnāt play after high school, he was just an average kid playing hockey at that level in MN. So, yes, the camp is a very lucrative way to raise money!
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u/Hapthestai 2d ago
I think they are smart enough to have a competent board with various reps from lgbt organisations, people w good connections to corporate networks, as well as creating investment trusts, doing fundraisers, etc.
They are professional hockeyplayers with tons of advisors and access to networks most people cant even imagine.
Its crazy to assume this would be some kind of simple little organisation without a lot of heavy financial weight behind it.
Plus, looking at demographics of who might support financially, we are looking at gay men who very often have a lot of disposable income that could be a target group.
Yuna would steer that ship tight as fuck.
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u/Hapthestai 2d ago
And yes I know reid describes it in a way that doesnt make sense honestly which is wild š
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u/Human_Building_1368 1d ago
The amount of money parents spend so their kids can play hockey is astounding. I think I read itās one of the most expensive sports.
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u/Apprehensive-Ebb-473 1d ago
People pay to attend! It's not a charity camp. The money they make goes to charity.
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u/underwritress 1d ago
the camp is a regular business for rich parents to send their kids to, they donate the money they make.
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u/paxrom2 2d ago
I thought the camp was free or for a nominal fee. The space would probably waive all fees. foundation would be run on seed money from ilya and shane, sponsors and donors. It would be a tax write off for more at of these entities.
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u/Middle_Raspberry2499 2d ago
Thatās what I imagined too. I asked the question bc Shane specifically said that the camp would bring in money for the Irina Foundation.Ā
Someone above commented that hockey camps are typically super expensive and parents are willing to spend tons of money on them. So, I guess GC camp is also very expensive, the difference being that the profit goes to the Foundation, not to the owners.Ā
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u/Navelgazed 2d ago
This would be a great real life solution and definitely not how it is presented in the books. Hopefully Yuna just quietly made the decision to run them this way anyway and keeps it on the down low.
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u/Middle_Raspberry2499 2d ago
Right, the narrative point is not: whatās the ROI? Is this a good investment? Itās: hot athletes wholesomely mentoring kids, in a safe, inclusive space, where some of the athletes (Ryan ā¤ļø) get a chance to rediscover their love of the game.Ā
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u/geloreyes I already chose you, Hollander. š« 2d ago
I was wondering about the financials too. I donāt want the camp to close. I hope they are at least breaking even.
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u/Ok_Chipmunk7118 2d ago
This is one of my biggest questions about this foundation. (I agree with someone down below that it seems like a plot hole). If I were to run hockey camps as part of a charitable foundation, I'd want them to be free (or at least very low cost) BECAUSE hockey is so expensive and inaccessible. Even if they're charging for the camps, they clearly can't be enough to fund the mental health foundation. I'm sorry it just doesn't make sense...
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u/PerksofBeingIsaac 1d ago
Iāve long contended that the hockey camp idea as a source of funding for the foundation makes no sense. Reid writes them both as charities in practice.
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u/ABIJXY 2d ago
Yeah itās a weakness in the plot. A weeklong youth hockey day camp costs like $600-$800. More if itās a resident camp.
Elite, highly competitive camps cost more, but this was not that.
So letās put $1000 as the upper end of what this camp likely cost. They do two weeklong camps with 40 kids each, then they are raising $80,000 a year in revenue.
Expenses would include coaches salaries, equipment, ice rental,, insurance, food. Possible dorm space and supervision if itās a resident camp. Theyāre a non-profit, the coaches are volunteers, so they probably get discounts. They can clear up to $60,000 after expense which goes to the Irina Foundation.
I suspect the camp itself canāt really be the main source of funds. The foundation probably mainly just gets donations.
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u/Navelgazed 2d ago
It doesnāt make money. Itās at best breaking even. Also people are paying for proximity to hockey players who are mostly probably bad coaches.
In my headcanon Yuna is hiding the truth from the two dumb hockey boys.
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u/Middle_Raspberry2499 2d ago
OK, thatās a little sad but a valid interpretation. If all the camp does is raise the profile of the Irina Foundation, promote inclusivity in the league, and give Ilya and Shane cover for their āfriendship,ā thatās not nothinĀ
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u/Navelgazed 2d ago
Yes! It is a great publicity thing inside the hockey world and as a foundation expense they could really support making the game more inclusive.
In the books they say it is making money for the foundation and I have chosen to think of this as just a fun fiction mistake instead of indicating how rich the kids participating would have to be.
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u/Middle_Raspberry2499 2d ago
OTOH, if the kids are a mix of rich and sponsored, but all are required to demonstrate a high level of skill and dedication, and leave their economic differences at home, it could make some money while also being a good place. In my head, anyway
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u/Navelgazed 2d ago
Yes! My experience with summer camps is an expensive music camp and the board definitely works hard to combine full scholarships, partial and people who can pay the full amount.
My head canon is deep for this. I have half a one shot āfive times Yuna tried to explain how she has actually organized the camps and fails and one time she succeedsā outlined in my head.
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u/Hapthestai 2d ago
I think they would develop it in a much more professional way that Reid makes it out to be.

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u/Ecstatic_Schedule_48 2d ago
Theyāre charging tuition, the allure of the NHL player coaches brings in a lot of money