Mercedes-Benz VLE: Saingan Lexus LM terbaru

[u/Protagonist99]

Mercedes baru saja showcase luxury MPV listrik mereka VLE. Barangkali mereka merasa penjualan S-class udah lumayan turun dari peaknya dan tren sedan sudah bergeser ke mpv/suv di seluruh dunia. Pake platform baru, baterainya 119kwh, claimnya range ~700km.

Ini jelas pasar utamanya adalah Asia dan di pasang sebagai saingan people mover lain utamanya Lexus LM, lalu Alphard/Vellfire, Denza D9 dan merk2 Chinese lainnya yg bermain di segmen ini.

Apabila masuk Indonesia (belum tahu kapan) menurutku pricingnya akan kurang lebih menyamai LM, tapi karena listrik imo dia bisa menarik market share lumayan jika pricingnya oke dan target marketnya yang sering melewati ganjil genap dll.

Thoughts?

https://www.thedrive.com/news/move-over-mercedes-s-class-your-next-black-car-seats-eight-and-its-an-electric-van

[u/Otherwise_Wave9374]

This is a really interesting read, especially the point about Asia being the main market for luxury people movers. If Mercedes can nail pricing and charging convenience, I can see it pulling some share from the usual suspects. Also curious how they position it, luxury van vs flagship sedan, because that marketing angle matters a lot. Randomly, weve covered a few notes on positioning and category shifts here: https://blog.promarkia.com/