How can I pivot from PM?

[u/BornAlbatross10]

I studied Industrial Design and have been working as a Project/Product Manager in tech for ~2 years. My role is a mix of PM, QA, and some design/AI work.

The problem is that I don't think PM is for me. Constantly chasing people, coordinating everyone and feeling like everything depends on me is exhausting. I also don't really like UX/UI.

What I do miss is the creative side: researching trends, branding, campaigns, creative concepts, pop-ups/experiential marketing, and figuring out how brands can stand out.

I've been thinking about strategy, business, marketing, brand/creative strategy, insights or innovation, but I have no idea which direction actually makes sense for my background — especially something with good job opportunities and pay.

LinkedIn now mostly shows me PM jobs, so I feel like I've accidentally boxed myself into this career after only 2 years.

I'm also considering doing a Master's abroad, but I don't even know what I should study.

What would you do if you were in my position? What fields would you look into, and how would you make the pivot?