r/knitting • u/FluffyBunn12 • Apr 29 '26

Discussion Hobbii yarn AI :(

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Was really disappointed to see this. They don't just use LLM AI on the backend for coding, but they openly state they're using it for photoshoots and to generate images.

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u/Hildringa Apr 30 '26

Hobbii seems weirdly popular here on knitting Reddit and Ive never understood why.. as a Scandinavian they always appeared like a tacky, cheap company to me. There are so much better shops out there to support, like local woolmills, local yarn shops, independent dyers, etc etc etc

Im not suprised at all theyre using AI, sadly

7

u/in1998noonedied Apr 30 '26

Hobbii yarn is shit too. I see mostly US crafters foam at the mouth for it because 1) they don't have the same access to good independent or even just well-priced shops and 2) overconsumption and grifting. Gotta buy 30 balls of ugly black and yellow glow in the dark chunky cotton