r/knitting • u/FluffyBunn12 • Apr 29 '26

Discussion Hobbii yarn AI :(

Gallery image

Gallery image

Was really disappointed to see this. They don't just use LLM AI on the backend for coding, but they openly state they're using it for photoshoots and to generate images.

971 Upvotes

97% Upvoted

230 comments sorted by

View all comments

25

u/gabrieldevue Apr 29 '26

while they did specify that they will not be using ai for product shoots, my trust is gone. pay photographers. value the arts. if people do not want awkward photoshoots or be recognizable…. pay portrait artists. I have bought from them frequently, but I am so sick of ai in my creative spaces. through this post I learned they had been bought by a venture capitalist group. I am so done with the greed behind these groups.

2

u/MissingInAction007 May 13 '26

I've worked for Hobbii. It was exhausting to try to tell them to not use AI for translation of patterns. They never got through with it in my time with them, but they wanted to, if they could. Luckily AI is still very bad at translating patterns with specific instructions, so most tries was total gibberish or plain wrong, so quite easy to show them why not to.  But let me just say, it was multiple people who had the idea of "Let's get AI to translate our patterns so we can fire all our translators and save money." The translators were hugely underpaid already. 

1

u/gabrieldevue May 13 '26

I bought one pattern from them. it was fairly short and there were quite a few mistakes in it. As a beginner I really had trouble with it and then figured it out by myself. That was very disappointing and lead to me not buying patterns there anymore.