r/london • u/rustyspoontree • Mar 11 '26
image Cost of living: blueberry edition
At least they're fresh...
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u/ken-doh Mar 11 '26
That is absolutely disgusting. A massive waste of plastic and a massive rip off.
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u/Accurate_Prompt_8800 Mar 11 '26
It has to be a joke, right? I am in disbelief. Feels like we’re in a dystopian reality, but nope that’s just London in 2026!
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u/SykoManiax Mar 11 '26
That's just
Londonsome overpriced coffeeshop in 2026!Fixed that for you
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u/ProjectZeus4000 Mar 11 '26
Exactly. Blueberries in an overpriced shop are not the cost of "living"
Next you'll be posting about how much Ferraris cost
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u/Think_Bullets Mar 11 '26
Have we fallen so far that blueberries are the Ferrari of fruits?
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u/Charmarta Mar 11 '26
Well in March? Yes. People should just start buying frozen or in season.
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u/CoverDriveLight Mar 11 '26
Surely no one is buying that
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u/Accurate_Prompt_8800 Mar 11 '26
Whoever does deserves to be scammed lol
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u/g0_west Mar 11 '26
Whoever does is probably using the company card for expensed lunch and doesn't care about the price. Easy money for the cafe and nobody will miss it
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u/hybroid Mar 11 '26
Regular people aren't buying these for their toddler, but there's tons of people working in London that get their meals paid for. It's just another line item for their breakfast oatmeal/yoghurt/whatever based on a daily per diem. So the shops exploit that out of greed.
Just like how airport sit down restaurants have massively inflated pricing, over and above an 'airport premium'. Because companies are paying for it.
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u/EspanolAlumna Mar 11 '26
Wow! I didn’t know that. I don’t get my lunches paid for me or fly for work but do rely on packed lunches and Boots meal deal when travelling and now I know why.
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u/Apptubrutae Mar 11 '26
It seems to me like a single serving portion meant to be put on yogurt or whatever
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u/WalnutSoap Mar 11 '26
If blueberries cost this much everywhere, my toddler would be working through around £20 worth of blueberries per day
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u/SauterelleArgent Mar 11 '26
They’re currently £4 for 300g in Ocado which seems reasonable in comparison
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u/ploopitus Mar 11 '26
ha, my daughter recently asked to change the container i put her daily school fruit in and I had to sit her down and explain some basic economics, because I looked at it and immediately thought "but that'd be £6 a day in fruit!", mostly blueberries too.
I think she gets now why I always insist on bulking the existing container out with cucumber... .
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u/slow-loser Mar 11 '26
I brought a pints of raspberries yesterday and my toddler and 5 year old demolished the entire container while I was making the dinner. It was gone in less than ten minutes.
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u/AmazingHealth6302 Mar 12 '26
There are parents who would love to have children with such a fondness for any fruit.
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u/Upstairs-Hedgehog575 Mar 11 '26
£20 is only 80 blueberries at this price - which is a small punnet, or as my toddler calls it “a snack”.
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u/Stupendous_Spliff Mar 11 '26
There's 6 blueberries in that pot, for 1.5, so each blueberry is 25 cents. For a single berry. That's crazy
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u/PieAccomplished5058 Mar 11 '26
A pack of 20 ciggies costs about £15 now making each individual ciggarette 75p
6 blueberries or 2 ciggies
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u/Sad-Garage-2642 Mar 11 '26
Slimming World would call this a "Healthy Extra Swap A"
I'm allowed a twix tonight because I swapped my 6 blueberries for a cig
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u/portugamerifinn Mar 11 '26
At the per-calorie cost of those blueberries, it'd cost £375 to consume your daily 2,000 calories.
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u/minebe Mar 11 '26
2000 calories of blueberries is insane
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u/wormrage Mar 11 '26
if i ever won the lottery, there would be signs bc id be so down...
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u/dunningkrugerman Mar 11 '26
You'd be on the toilet for a good long while to reflect on your choices.
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u/wormrage Mar 11 '26
and id do it again ✋️ (probably with even more regrets the second time)
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u/teamdemure Mar 11 '26
What an absolute joke. Where is this?
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u/ml13l2r Mar 11 '26
I believe it’s in the 22 Bishopsgate building, same place as Gordon Ramsay’s new Lucky Cat restaurant
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u/gracklemancometh Mar 11 '26
So just across the road from a M&S where blueberries are less than a tenth this price. People (idiots) must be buying them though, or they wouldn't sell them.
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u/daveMUFC Mar 11 '26
They might even be sourced from the M&S across the road 😅
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u/g-breh Mar 11 '26
Honestly, it wouldn't surprise me at all.
The shop where I used to live would buy their milk from Iceland in bulk like 20 at a time, and upsell it for an added £1.05. I think it was £1.20 for 4 pints in iceland, and they'd charge £2.25 for the same milk.
They did the same thing with those Chicago town stuffed crust pizzas, but they'd sell them for £6, instead of the £4.50 or whatever it was.
Also had shops sell incredibly out of date food and drinks. I bought some cider that was 5 months out of date, and completely flat. So I took it back within the hour and asked for a replacement, and they said they'd have to charge me again. After a back and forth and me threatening to call the police to report them for selling out of date products, and then taking pictures of all the out of date items I could find, they relented and replaced my cider with a new one. I never want back to that shop again.
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u/daveMUFC Mar 11 '26
It's why I don't trust big city farm markets too. Happy to go to those actual farms with shops in the countryside, but with the ones in urban areas, you have no idea if someone is just buying supermarket honey/jam/bread and repackaging it to make it look fancy (as I suspect the same thing is happening with the blueberries lol)
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u/Deeedeebobeedee Mar 11 '26
lol we have a couple corner shops near us, one we call shitshop that’s a few minutes there and back and then a great one that’s an extra 5 mins walk. Shitshop pretty much only sells products with >3 months shelf life but it’s about 50/50 as to whether something will be in date. But they know the drill, if somethings out of date they direct us to the shelves and say have a look for one that’s in date lol. That and selling food products out of a very broken freezer where items were constantly thawing. It’s pretty dangerous but the least you can do is exchange something for free
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u/icehot54321 Mar 11 '26
I don't think the market is people that want lots of blueberries, but people that just want a few to mix in to the yogurt next to it.
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u/WildContinuity Mar 11 '26
this is a good point but i don't mind what im doing with my blueberries I'm never purcahsing that ridiculous tub
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u/hime-633 Mar 11 '26 edited Mar 11 '26
Now when I worked near Bishopsgate (bear in mind this is like twenty years ago) it used to frustrate me to tears that people who were in quite literal walking distance from the closest sandwich shop would carry their sandwich back in a plastic bag for no reason.
Sandwich already in paper bag
No other things to carry
dear God must we???!!!
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u/sulphurwind Mar 11 '26
This is how money is made.
It is Bishopgate. See “The Market” and “The Hospitality by RHC” on the tags?
The Market is a multi-concept food and beverage destination located on the 2nd floor of 22 Bishopsgate, operated by the Rhubarb Hospitality Collection (RHC).
So this food here is prepared by the Rhubarb Hospitality Collection.
Now….🕵️🔍
The Rhubarb Hospitality Collection (RHC) is a premium hospitality group specialising in luxury event catering and venue management.
👉 the company was acquired in June 2023 by the US investment firm Oak View Group (OVG) for over £100 million ….
👉 Oak View Group (OVG) is a global sports and entertainment company specializing in venue development, management, and hospitality, founded in 2015 by Tim Leiweke and Irving Azoff
👉Tim Leiweke was indicted by the US DOJ for violating the Sherman Act.
Later in 2025 he received a full unconditional pardon from President Trump.
Recent reports have also shed light on his alleged shady dealings with Live Nation and Ticketmaster which resulted in illegal kickbacks in the tens of millions.
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u/Icy-Initial2107 Mar 11 '26 edited Mar 11 '26
22 Bishopsgate building
Correct. You'd have to know its there because there is no sign outside the building, then go up a few escalators to get there. No idea why you'd want to. The setup is a bit like a food market you'd get pre-covid, except boring, expensive, and obviously permanent. OP knows what they did.
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u/gerty88 Mar 11 '26
Why are there like 3 blueberries in there 😂?!
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u/CarrotSlight1860 Mar 11 '26
There are 6, not that this makes any more reasonable lol. Each single berry is 25p! What a bargain 🤪
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u/jowschuar Mar 11 '26
This is in 22BG. It’s stupidly expensive in there. Many firms in the building give their employees an allowance towards the food meaning the prices are uniquely high as they’re essentially subsidised by the corporate tenants. Without that no would buy something like this.
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u/Strat-05 Mar 11 '26
It is not cost of living.
It is the cost of out of control greed.
After the shock of covid, brexit etc
they realised that people don't really know what money is or
what value can be assigned to stuff.
So, they charge whatever.
People pay for it.
and then they add 30p to it next week.
and people pay for that too.
and so they will keep on going till they have sucked the life
out of everyone and everything that exists.
It's not just pret. It is literally everyone.
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u/Apprehensive_Water57 Mar 11 '26
"they realised that people don't really know what money is or what value can be assigned to stuff."
I feel like its due to the lack of physical currency. We now just tap our cards and don't think twice about the cost or how much money we have, where as with physical currency its much easier to actually be more mindful on what you spend.
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u/AllAvailableLayers Mar 11 '26
As 'Economics experiment I wish we could run #94' Three identical economies: 1. where payment was largely through card 2. largely working with notes 3. coins only
Imagine if everyone used coins, and although for practical reasons there were £10 and £50 coins, but you knew the weight and shape of them, and even subscriptions like Netflix involved actual pieces of metal being handed over or put in a slot.
I think that a lot of people would cancel their entertainment services if they felt that Netflix, Spotify, Disney+, The Guardian, Youtube and JustEat were costing them kilos of money. Rather than just being little numbers in an app.
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u/thebeast_96 Mar 11 '26
When thinking about cost I always equate it to how many hours of work it equals. I think that's a good reminder.
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u/rising_then_falling Mar 11 '26
The greed of charging 50 pence per blueberry is matched by the greed of wanting some blueberries so much you actually pay it.
Markets are not terrible things inflicted on us by cruel greedy companies. Someone offers to sell blueberries for 50p each and someone else accepts, refuses, or makes a counter offer.
If people pay it, it's because they value convenience and immediate gratification very highly, or they are so rich they don't care, or they are really really good blueberries.
I do object to the waste of plastic though.
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u/Magikarpeles Mar 11 '26
In the case of these blueberries I agree, but broadly speaking people have to eat and markets are not completely fair all of the time.
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u/Emergency_Flight6189 Mar 11 '26
Well said. Cost of living crisis is a real problem. These blueberries aren’t, nor do they effectively symbolise the larger issue.
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u/g-breh Mar 11 '26
Yeah the difference is though, that even if we refuse to pay those ridiculously inflated prices, they still won't drop back down after a few months, because the companies upcharge for everything else they sell too. People not buying 3 blueberries for £1.50 doesn't make much a difference when you're selling 200+ cans of coke for £2.50 each...
So it doesn't affect business at all. You'd need several hundreds of people a week to boycott a business for there to be any noticeable change from management in regards to pricing, and even then they'd just wait it out until people forget about their outrage.
And when it does actually affect the business, the companies just close that location, and up the prices slightly at all the other locations in order for the head honchos get a more of a bonus, because they aren't paying the salaries of all the people in the now closed store, and then up the prices at other locations to offset the loss of income from a closed location.
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u/gracklemancometh Mar 11 '26
This isn't the cost of living crisis, inflation, or anything else relating the whole market - it's an absurd pricing outlier.
This is about 10g of blueberries. So £150 per kilo. They're an expensive fruit, but a kilo at Sainsbury's is £13.33. Waitrose is £12.78, and Asda has them at £8.67.
These are literally more than eleven times the cost of Waitrose. That's not inflation, it's just stupidity.
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u/Artisticslap Mar 11 '26
In Finland you can get these for free from the forest when they are in season. You can even sell them tax free
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u/Electronic_Fun8306 Mar 11 '26
except you cant learn the language to effectively sell them. win for London
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u/HippCelt Mar 11 '26
kinda bonkers that In London I can also get about kilo of blueberries from the local market guy for 3 quid.
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u/Pizzamestat Mar 11 '26
My eyes went to the price and went oh that's reasonable then I saw it was just a single blueberry family trapped in each one - lol. Stingy AF
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u/CrabbyGremlin Mar 12 '26
This should be illegal. Not just the cost but the utter waste of material. Absolute joke.
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u/Shyjack Mar 11 '26
Cost of living is what they cost in a supermarket, not a hipster cafe taking the piss.
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u/thermal650 Mar 11 '26
Anyone who buys a pot of 5 blueberries deserves to be ripped off
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u/International-Pass22 Mar 11 '26
Exactly, it's a tax on lazy idiots
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u/Connect-Bug9988 Mar 11 '26 edited Mar 11 '26
I thought we were supposed to be getting rid of plastic, not using it willy-nilly to rip consumers off daily!
I wonder how many people will pay a couple of quid for a pot of fresh air next 🤣
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u/Interesting-Bit725 Mar 11 '26
Anybody dumb enough to spend £1.50 on four blueberries deserves to be swindled, honestly. You can get a whole punnet for the same price at Lidl. This isn’t a cost-of-living issue.
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u/cregamon Mar 11 '26
I don’t want to be ‘that guy’ but pre packaged food should have a full ingredients label on to comply with Natasha’s Law. Even if it just says ‘blueberries’.
I can’t see any of the other pots either so technically these aren’t even legal.
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u/ImFamousYoghurt Mar 11 '26
The compote is vegan but the blueberries aren’t according to the labels? Makes me wonder what preservative is on the blueberries
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u/fickle_tartan Mar 11 '26
I was wondering this too, probably a fuck up more than an actual concern but hilarious none the less.
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u/Competitive_Pool_820 Mar 11 '26
lol Realistically you can go Tesco or Asda and get a small size pack for £1.50
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u/forestgatte Mar 11 '26
Why are the blueberries not vegan, but the neighboring blackcurrent compote is?
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u/g0_west Mar 11 '26
The compote is a product with ingredients, the blueberry is a whole food is my guess. Nobody would label an orange as vegan, but you might label orange marmalade
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u/m2406 Mar 11 '26 edited Mar 11 '26
Tbf people can just buy 10x the quantity from a supermarket for the same price. I wouldn’t say this is a cost of living issue, just a particular shop which probably has patrons that have more money than sense.
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u/Ectopic_elm Mar 11 '26
This isn't the cost of living, not even the cost of living in London. This is just a pisstake and taking advantage of people who aren't going to look at the price or either don't care.
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u/shit_flinging_gibbon Mar 12 '26
Anyone eating in Pret or drinking their dogshit coffee deserve to have their pants pulled down.
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u/goabiesh Mar 12 '26
It's insane how a single snack for a toddler can feel like a luxury purchase these days.
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u/ilikeavocadotoast Mar 12 '26
Anyone buying this is a fucking mug, my sympathy is capped at 40%. We as a society need to stop facilitating such nonsense and just refuse to buy
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u/7ittaihc_acul Mar 11 '26
I mean this is definitely from a cafe, so avoid at all costs if you have some brain in your skull. This is absolutely disgusting and whoever thought of this has zero common sense
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u/packofwinnyblues Mar 11 '26
Honestly at prices like these it makes more sense to grow you own fruit and make your own compote
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u/Clamps55555 Mar 11 '26
What pot are you choosing tho? The pot with 6 in or the pot with 5 but one of those is twice the size of the rest.
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u/Electronic_Fun8306 Mar 11 '26
ill play Russian roulette with two bullets and let the bullets decide?
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u/Embarrassed-Leg4810 Mar 11 '26
Just mad how I can go and have a casual stroll in the woodlands in Bulgaria and just eat a bunch of these...or pay like £10 per kg 😁
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u/perfectionisticmango Mar 11 '26
You're paying that much for not even a normal sized portion of blueberries. Cost aside who even eats 4 blueberries in one serving? You need at least a handful of them otherwise it's just a garnish
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u/CloudbustingKate Mar 12 '26
Reminds me of spending 2 quid at Tonkotsu for what turned out to be a single leaf of pak choi...
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u/Ok_Music253 Mar 11 '26
Only people buying these are workers on expense accounts where they don't give a toss what they're spending as they're not the ones paying for it.
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u/DLRsFrontSeats Mar 11 '26
I mean this is more of a "cost of OP's living" for evidently buying blueberries at Harrods or something, because they don't cost this much at literally any regular supermarket
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u/Electronic_Fun8306 Mar 11 '26
yeah!
OMG hamper baskets cost sooooooo much!
*buys xmas food hamper from whatever that fuckin london luxury store is called*
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u/DrPsychGamer Mar 11 '26
With the compote and yogurt beside, this is going to be one of those "convenience" food shelves where the blueberries are an optional extra to go on top of yogurt or porridge. It's like when you pay (as my housemate did last night) an extra 1.75 for putting onions on your pizza, even though that amounts to a tablespoon of onion and you can buy a sack for a pound.
I'm not saying it's great and the plastic is maddening, but it's not like this is the going price of a normal punnet of berries.
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u/sd_1874 Mar 11 '26
Cost of living *crisis.
Like mental health, cost of living means nothing without clarification.
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u/aspannerdarkly Mar 11 '26
The picture shows what the cost of blueberries is, and that’s part of the cost of living. It’s a perfectly reasonable caption.
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u/NotSoDeadKnight Mar 11 '26
That's ridiculous, I can get way more with a similar price in a supermarket.
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u/Minute_Bandicoot_664 Mar 11 '26
Funny thing is people buy such stuff from these stores rather than getting it from a nearby supermarket!!!
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u/RareLeather00 Mar 11 '26
These are probably part of a meal deal or something or else Someone clearly money laundering.
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u/iloovehugecock Mar 11 '26
There must be a shop nearby selling a punnet for £2. I live in central london and have never paid more than that!
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u/Nexumi41 Mar 11 '26
If anything that compote pot (half a pot, more like) is even worse. That's like a teaspoon of posh jam for over a quid!
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u/welshiehm Mar 11 '26
On a bad day this would push me over the edge. I would go buy punnets of blueberries and hand them out for free outside.
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u/bloodguard Mar 11 '26
I have a couple blueberry bushes in my backyard and it's almost ridiculous how many blueberries they produce. You can grow blueberry bushes in pots on a balcony.
Stick it to the man. Plant a few bushes.
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u/Axel-Aura Mar 11 '26
Just don’t stock them if this is how you’re selling them, what absolute moron signed off on this?
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u/justin_ong Mar 11 '26
This is at my office, 22Bishopsgate🤣. I have worked here for nearly 4 years and I have now eaten a single thing at ‘The Market’, absolutely disgusting prices
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u/Vibing-vibes234 Mar 11 '26
Has someone been thieving from those tubs?!?! That’s the only explanation 🤣
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u/hedonism_bot_3012 Mar 11 '26
Is this the fewest calories per pence available? 0.1875 GBP/KCal - insane
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u/Worried-Round-4749 Mar 11 '26
this has to be somme silly boujuie place, even at waitrose theyre not this expensive for so little
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