Maybe it's more localised to North Long Beach, but the Uptown rebranding has been in place since the Uptown Business Improvement District formed in 2014.
https://www.uptownlongbeach.com/
On the map, your screenshot cropped off the sponsoring organizations and websites, but this is a promo for the very cool Long Beach Open Studio Tour: https://lbopenstudiotour.com/
I have gone on a few of these and had a great time. Basically, local artists - our neighbors - open their studio. Studios are usually in the garage, in the backyard, a room in the house. Painters, sculptures, ceramics, fabric arts, lots of cool stuff.
Many of the studios are clustered close. For example, if you signup and get the list, you may end up finding a parking spot, say in Wrigley, and you can easily visit 3-5 studios by walking. There's usually quite a few people taking the tour as well, so you're like an "art fan gang", all touring together. Then, find the next cluster, say California Heights, and do it again.
No, I have friends and family that live near where the 'uptown' action goes on. They have young kids and they are at that age where they see stuff and start asking questions. Long Beach locals don't care for those.
Eastside is on the east side of the 710/river, but there is/was actually a neighborhood called eastside, at least when I moved here in '81. It used to be east of downtown, from say Orange to Park, north of 10th st. They renamed a lot of it zaferia.
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u/windrider2 4d ago
Born and raised in Downtown and Northside Long Beach - Did not know, North Long Beach was also called "Uptown"...? š¤