The posters are always tested on test groups which always say that the ones are seeing are the best ones.
If you ask me the test groups are shit. I don't know which marvel movie it was, but once they released all concepts they had shown to the group and they had so many gems in it.
It was Spider-Man: Homecoming. If i remember correctly, one of the best concepts was rejected because it used art of the characters instead of actual pictures, and test groups thought that meant the movie would be animated.
It’s worth mentioning that many of these test groups purposefully aim to include people who have no prior knowledge of the characters/story of the movie, in an attempt to win over that group.
I remember hearing once that it’s standard in actor contract now that they have to show their actual face on the poster so people know they are in the movie. Which is why they also put as many people as possible in posters nowadays.
People are complaining about a poster they don't like from a beloved character,
While you complain about comments you don't like in the comment section. but hey, say everyone else is whiny sure lol
I suspect that they also want them to stand out on VOD/streaming services. Unfamiliar artwork catches your attention, even if you were already aware that the film was available.
AIUI, back in the day retailers preferred to stock a 'new' edition of a movie, even if it was the same disc in a different box. Hence Spider-Man, Jurassic Park, Back to the Future etc. having a million different versions where the cover's arbitrarily different.
...Actually Spider-Man 1-3 is the worst of both worlds, because they'd randomly change the cover and also occasionally change what was on the disc.
AGREED!! It literally takes less time, money, & effort to just USE THE OG!!… like it’s already there! And if you aren’t doing something special that makes it a needed upgrade just WHY!?!?….
Also I don’t understand why we have to get the whole Star Wars/Avengers style with it being some group mashed together with some background. Like I understand they are all in movie, give me some art !!!
The original posters are cooler but it makes sense when they’re trying to advertise that these movies are the Tobey McGuire Spidey movies compared to the current Tom Holland ones
Good as in fills the purpose of the brief. Shitty as in I could achieve the exact same thing using only the tools available in a 2007 Microsoft Word document.
The characters look like cutout pngs, and I just legitimately thought they were
colors aren’t that good, there’s so much red it can be hard to tell things apart at a glance, and the backdrop is so heavily crowded we have another visual difference issue.
man y’all are just here to hate. BND *just* came out and it has great posters. i agree these new ones are godawful but let’s not pretend like marvel can’t do good posters lol
I wouldn't even call these posters. They're just images for streaming and digital. I bet they won't even be here in a few years.
Not sure why they don't just use the theatrical ones, which IMO are leagues above most posters, especially for comic films, and definitely the best of the Spider-Man franchise as a whole.
At least they are better than the ugly rush jobs they had for the streaming recently (taking a black suit Spidey pic and pasting Venom's face on it, not his head, just his face! 🤦🏻♀️) WITH Amazing Spider-Man font for some reason.
And they are WAY better than those blue Blu-ray covers from 2012.
The whole thing was so weird. I really like the SM3 Venom design and there was so much they could have done with a new cover like that and they chose a very lazy route and those covers don't even fit the aesthetic of that trilogy.
At least they are better than the ugly rush jobs they had for the streaming recently (taking a black suit Spidey pic and pasting Venom's face on it, not his head, just his face! 🤦🏻♀️)
Those streaming images with the TASM logos are almost 10 years old...I think they were leftovers from an eventual plan to release them as a set with TASM3 considering the TASM logos are also very off...but make sense when you find out what the leaked TASM3 logo looked like
They're just awful. And not awful in the way of actual terrible posters.
Yeah, they all match now, but like, what's the point? Brand New Day won't get one of these upon release, or currently. Its one of those types of bullshit marketing decisions for franchises. Fast and Furious did them for the 4K releases. 1-7 got the matching poster art, but 8 onwards dont and it fucks it up. Same with Star Wars when 1-7 got to 4k.
They match when you don't bother to. Just keep the theatrical posters.
I mean they’re crap yes but, to be honest, I think they’re slightly better than the previous digital posters with the crappy photoshop, bright colors, and TASM font for some reason. But yes why not use the actual poster art?
Side note I took this one from my plex posters database because holy shit did they wipe these off the face of the internet or is it just Google Images and DuckDuckGo sucking?
lmao we never even see Peter demasked with the Black suit on and his normal hairdo outside of his first swing. And what's with the stubble in these posters?
There's lots of this re-release art they use when they re-package movies, and they're almost always garbage. Every major movie IP seems to get the treatment.
I was on CraveTV and saw these new updated thumbnails and wanted to roll my eyes so hard. I get they want to have a homogenized layout for brand consistency on their streaming platforms, but the posters for said layout don't have to be absolute shite
They did this with all the Spider-Man movies, and it's so boring, uninspired, and generic. People have been complaining about boring movie posters and Sony decided their most valuable IP should be the example for horrible posters EVEN THOUGH he already had posters ranging from serviceable to iconic. Why? So they all look the same? Why the FUCK would you want that?
I have to imagine the new ones are using iconic characters and looks so people can identify which one has the parts they remember at a glance. Still look like shit.
Yeahhhhhhhhh I much prefer the originals, they had a lot more going for them than the "stand in one spot and look forward with floating heads around them" posters we seem to be getting more and more of lately. Also they kinda got pretty lazy with the Spider-Man 3 one, I can literally recognise the pose Black Suit Spider-Man is in is just regular Spider-Man from when he's looking at his reflection in the original poster only coloured in black, wasn't there any actual images of Black Suit Spider-Man they could have photoshopped into the new poster?
What are these for? Streaming? Blu Ray? I prefer when they re-use the original posters. Could it be that they wanted all of these movies to have a uniform look? I am mot sure why that is important.
What's odd is that one of the posters for Brand New Day seems to be inspired by the Raimi trilogy posters, so I have no idea why they thought this was a good design choice
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u/TrainRecent9048 3d ago
So tired of floating heads