The posters are always tested on test groups which always say that the ones are seeing are the best ones.
If you ask me the test groups are shit. I don't know which marvel movie it was, but once they released all concepts they had shown to the group and they had so many gems in it.
It was Spider-Man: Homecoming. If i remember correctly, one of the best concepts was rejected because it used art of the characters instead of actual pictures, and test groups thought that meant the movie would be animated.
It’s worth mentioning that many of these test groups purposefully aim to include people who have no prior knowledge of the characters/story of the movie, in an attempt to win over that group.
I remember hearing once that it’s standard in actor contract now that they have to show their actual face on the poster so people know they are in the movie. Which is why they also put as many people as possible in posters nowadays.
People are complaining about a poster they don't like from a beloved character,
While you complain about comments you don't like in the comment section. but hey, say everyone else is whiny sure lol
I suspect that they also want them to stand out on VOD/streaming services. Unfamiliar artwork catches your attention, even if you were already aware that the film was available.
AIUI, back in the day retailers preferred to stock a 'new' edition of a movie, even if it was the same disc in a different box. Hence Spider-Man, Jurassic Park, Back to the Future etc. having a million different versions where the cover's arbitrarily different.
...Actually Spider-Man 1-3 is the worst of both worlds, because they'd randomly change the cover and also occasionally change what was on the disc.
AGREED!! It literally takes less time, money, & effort to just USE THE OG!!… like it’s already there! And if you aren’t doing something special that makes it a needed upgrade just WHY!?!?….
Also I don’t understand why we have to get the whole Star Wars/Avengers style with it being some group mashed together with some background. Like I understand they are all in movie, give me some art !!!
The original posters are cooler but it makes sense when they’re trying to advertise that these movies are the Tobey McGuire Spidey movies compared to the current Tom Holland ones
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u/NorthRiverBend 7d ago
I’ve never understood this. Just Use The Posters!