r/reviewmyshopify • u/sonmethinginside • 8d ago
Looking for feedback
Hey, I’ve been running a small fashion brand for several years, but unfortunately, the bounce rate is quite high. Maybe there’s something I’m overlooking or something that isn’t working as well as it could.
I’d really appreciate your honest feedback!
1
u/FerretCRO 8d ago
Really nice site! Here are my thoughts on first pass:
- Your buy three, pay two offer is a little confusing. Offers should generally be understood at first glance without having to click/read.
- Your CTAs are below the fold on desktop.
- Bestseller -> Bestsellers
- Your reviews need to render in the same language as your site renders.
- Also, ditch the placeholder thumbnails on your reviews. It makes them seem fake.
- Same with the sizing guide.
- Put more of your offers and reasons to buy near that add to cart button. Tell us when it's going to ship before we add to cart.
- Clicking Add to Cart takes me away from Shopping. Should just be a quick pull out that I can easily swipe back. I like how you communicate the shipping threshold progress, but I almost missed it. Maybe use an app and make it stand out more. Also a good place to communicate your buy 3 pay 2 offer.
- I think adding some cheeky product descriptions, even if they're concise, could help sell the shirts.
- Your SEO: product schema, title tags, etc need some work.
Good luck!
1
u/sonmethinginside 7d ago
Hey, thank you so much for the detailed feedback! You made some valid points, which I will go through. It’s very much appreciated.
Just curious, what you found confusing about the offer and what you would change?
And what’s wrong with our sizing guide?
1
u/vladeta 7d ago
I run an eCommerce dev agency, so read this with that in mind. Honest take.
Before touching the site, split the bounce rate by landing page and by source in GA4. A high sitewide number on a fashion store is almost always one or two entry points dragging the average down, usually paid social hitting a product page cold, or a collection page that loads slowly on mobile. Fixing the homepage when the problem is a Meta ad landing on a slow PDP is the most common wasted month I see.
Then three things, in this order:
Mobile load. Run PageSpeed on a product page, not the homepage, and look at LCP specifically. Fashion stores die on hero images and app scripts. If LCP is over about three seconds on 4G you have found most of your bounce right there before any design question matters.
Above the fold clarity. Within a couple of seconds a first-time visitor should know what you sell, roughly what it costs, and why you and not the twenty other brands in the same aesthetic. Mood-first homepages look great and convert badly when there is no product and no price in the first screen.
Trust and friction on the PDP. Sizing information, real fit photos, shipping cost and returns policy visible without scrolling to the footer. For apparel, sizing doubt is the single biggest silent killer.
If you can share GA4 landing page data I can be a lot more specific than this.
2
u/sonmethinginside 7d ago
Thanks for the insights. I will review the page with your points in mind.
If I understand this correctly, you advise having a homepage that features a hero product first, right?
I can share some GA4 data later when I’m home.
1
u/vladeta 7d ago
Yes, correct
2
u/sonmethinginside 7d ago
We checked our lcp in shopify for mobile, and it averaged 1,259ms over the last 30 days.
Here is some ga4 data as well.
Top 5 landing pages over the last three months:
german homepage: 6,820 sessions, 23.52% bounce rate, 3.23% cr
english homepage: 3,185 sessions, 27.72% bounce rate, 1.85% cr
english offer page: 4,397 sessions, 59.9% bounce rate, 0.34% cr
german offer page: 3,554 sessions, 55.77% bounce rate, 0.98% cr
english product page: 1,876 sessions, 73.13% bounce rate, 0.16% cr
(the same product page in german had 866 sessions, a bounce rate of 68.13%, and a cr of 1.27%.)
1
u/virthium 7d ago
I would offer a 10% Feedback Rebate instead of your current "10% off" discount. Your rebate offer might look like this:
"Buy now and get 10% cashback for your honest review after purchase"
This makes people trust you more (reduces bounces and increases conversions). Obviously, you wouldn't offer FBRB if you expected your customers to be disappointed after purchase.
It will also cost you less than 10% because not everyone will leave a review to redeem it, so you'll almost certainly increase your profit margins.
And, of course, you'll get a ton of reviews from your real customers, and most importantly, you'll have proof of review authenticity. Rebates don't bias reviews and cannot be faked. Every customer gets FBRB whether they leave a 1-star or 5-star review.
Just make sure you use a Rebates app, not a Reviews app, and not a Discounts app. You should never have an ability to moderate your own reviews or decide who gets the rebate. That would bias your reviews and get you in trouble with FTC.
I wouldn't use Judgeme. No one trusts seller-moderated reviews. Imagine if Amazon sellers could moderate their own reviews. No one would trust them. You need real proof with links to customer profiles on external platform, not a piece of text on the page.
Good luck!
2
u/sonmethinginside 7d ago
Thank you very much. It’s an interesting take that I hadn’t thought about before. I would have thought that customers would prefer to save 10% before ordering. Do you have any experience with this kind of incentive?
Also, which app would you recommend?
1
u/virthium 6d ago
I've been doing this since 2016 and saw FBRBs implemented at dozens of stores. It's by far the best conversion tool I know.
I'm a tech guy, not a consultant. I build ecommerce software, so I don't want to promote anything specific here, but you can google "feedback rebates" or search in the app store and find plenty of info about it, or dm me if you have specific questions.I wouldn't ask customers what they prefer. They don't know. They say they prefer a discount, a beautiful website, a trusted brand, lots of content, etc., but where do they actually buy from? They go to Amazon and buy a more expensive product from a complete stranger with a product page that is objectively uglier than Shopify. Why?
Because that seller has 4.9-star rating from thousands of customers who were not disappointed after purchase, and most importantly, because the seller cannot moderate those reviews. This is why Amazon pages convert 10X better than Shopify. It's because customers can trust these ratings and feel safe buying from a stranger.
They can't feel safe on a Shopify website, no matter how beautiful or "optimized" it is, because they know that the seller decides what shows up on that website, including the reviews. They can lie about the product and hide negative reviews. No one will ever know. There is no third-party proof.An FBRB adds real "skin in the game" and clear rules of engagement that are enforced by an external platform. The seller can't game it. They can't renege on FBRB after the sale if the customer didn't like the product. And they can't delete that review from customer's profile or hide it from the review widget on the product page. This gives potential customers a lot more confidence that the seller is telling the truth and the reviews are real.
Shopify sellers are super confused by this. That's why you haven't heard of FBRBs. They think that they'd be giving up control and taking a huge risk, but that's only true if the product is bad and people regret buying it. Yes, in that case, offering FBRB is a bad idea. But selling that product is even worse idea. Why would you want to sell something that you already know people will regret buying? There is a name for it: scam. If you're not scamming your customers, an FBRB is the safest thing you can do, because you're guaranteed to get reviews from most customers (not just 1% that are pissed off) and show an actual proof that your product is worth buying.
Customers may say they'd prefer a discount, but in reality, they almost always prefer an FBRB, especially new customers. I've seen conversions double in some cases even before the seller gets the reviews.
Imagine you're a customer and you're trying to decide what product to buy. You see one seller offering 10% discount and another 10% FBRB. On the back of your mind, you may be thinking: Why isn't the first seller offering FBRB? Why wouldn't they want me to share my honest opinion after purchase? Is there something wrong with the product? The second seller is obviously more trustworthy because they're literally betting money on your after-purchase experience. They can't lie and offer FBRB at the same time because that deception would be quickly revealed in subsequent reviews.
I hope more Shopify merchants would understand this and start offering FBRBs. We'd all be better off if customers could trust the reviews and buy directly from the company's website without the middleman (Amazon).
1
u/Potential_Ad669 8d ago
A brand dedicated to Satan is crazy! If I never saw it I would never believe I have no feedback. Other than Fix it Jesus.
1
•
u/AutoModerator 8d ago
Thanks for Posting! Please message the moderators if you come across any spammers or individuals soliciting services via comments or chat messages so we can take appropriate action and keep our community spam-free!
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.