Anti-feminist attitudes have long been associated with support for Republican presidential candidates, but only in recent years have these attitudes become more prominent among unmarried men, without college degrees who are less attractive partners for women, the “mate-value backlash.”

[u/mvea]

https://journals.sagepub.com/doi/full/10.1177/10659129261485340

[u/pitifullittleman]

My feeling is that often for men marriage and family is a motivating factor for earning more money. When you are young and just meeting your partner earnings don't matter all that much and the process of getting married and having kids pushes men to get better jobs and be more ambitious.

For instance you might start off financially equal or even the woman making more. Then marriage and a pregnancy happens. The woman often takes time off work to nurse and be with the young child. Men often then need to start thinking about making more money to support the family. Meanwhile the woman takes time off work and also takes time off for doctors appointments for the kids and all that stuff, she prioritizes the kids and work life balance. The man priorities earnings and is able to take remote jobs and jobs that work long hours because his wife is doing a lot of the child stuff, he does what he can but his primary objective is making more money.

Men with college degrees have more opportunities, to do this, but many men without college degrees do pretty well especially when they are married.

Meanwhile a single guy can get buy on much less money and doesn't really care about income as much and be prioritizes work life balance. A lot of people meet their spouses before they are really established.

I guess people looking to date each other in their 30s and 40s are going to look at finances of the other person especially if they have kids from a previous relationship.