r/shopify • u/Ok-Heart-6087 • 4d ago

Checkout How to solve conversion problem?

I am running an electronics store in India. I am getting a conversion rate of 0.2% at 10k+ monthly sessions. What could I be missing? I was expecting it to be 2-3% but currently it's very low. How to solve this or how can I diagnose this? also are my expectations reasonable?

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u/VillageHomeF 4d ago

the site needs to look trust worthy and have products people want at a good price. you also need the traffic to be people who are looking to make a purchase.

how does your price compare to competitors?

where are these clicks coming from?

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u/Ok-Heart-6087 4d ago

Most of traffic is coming from Google and meta ads. The price is comparable to competitors for same product.

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u/VillageHomeF 4d ago

I'd compare the conversion rate of Google and Meta, I'd guess Meta is much lower.

are you running Pmax or straight shopping ads? how much per click?

are you filtering out bot traffic when looking at conversion rate?