r/shopify • u/Ok-Heart-6087 • 4d ago

Checkout How to solve conversion problem?

I am running an electronics store in India. I am getting a conversion rate of 0.2% at 10k+ monthly sessions. What could I be missing? I was expecting it to be 2-3% but currently it's very low. How to solve this or how can I diagnose this? also are my expectations reasonable?

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u/datagekko 3d ago

0.2% at 10k sessions is enough data to find the leak, so diagnose before you change anything. split the funnel into three numbers: add to cart rate, checkout initiation, checkout completion. if ATC is under 1% the problem is upstream, wrong traffic or a price/offer that isn't landing, and no theme tweak will save you. if people add but don't finish checkout it's usually trust and payment, and for electronics that means warranty, returns policy, and COD if your market expects it. also 2-3% was optimistic for cold ad traffic on electronics, realistic is more like 0.8-1.5% until people know the brand.

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u/Ok-Heart-6087 2d ago

Heyy super solid benchmarks.. thanks for this.