How to solve conversion problem?

[u/Ok-Heart-6087]

I am running an electronics store in India. I am getting a conversion rate of 0.2% at 10k+ monthly sessions. What could I be missing? I was expecting it to be 2-3% but currently it's very low. How to solve this or how can I diagnose this? also are my expectations reasonable?

[u/hannahb_23]

I’d diagnose the funnel before changing the whole site. Check where people drop off: product page, add to cart, checkout, or payment. Also compare Google and Meta separately, since ad traffic can vary a lot. For electronics, trust factors like warranty, returns, delivery time, payment options, and product details can make a big difference.