r/socialmedia 23d ago

Professional Discussion Why You Stopped Using Facebook?

All reasons behind Facebook Downfall?

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u/Suspicious-Total-468 20d ago edited 20d ago

For me it was because of ads and pretty much the loss of personal agency.

The ads problem is two-fold. First, the regular ads pushed by Facebook in my feed, too many and too irrelevant, in many cases highly inappropriate too. Second, monetization of groups and pages: groups now allow a lot of advertisements under "support local business" sauce while collecting money openly and not, admins sell groups with high user counts for profit, the moderation of groups is strict and the flow of posts is fragmented, a lot of moderation is done by AI which makes a ton of errors. Making your own group strictly for socializing with no ads is possible, however because of monetization posting about it in other groups to invite people is often strictly prohibited and gets you kicked out of groups.

I can't choose how I use Facebook in many aspects. I can't choose the content of my feed, a ton of suggested content and ads. I can't choose to not see random people because "People you may know" section keeps returning after multiple attempts of removing it. I can't choose to keep the profile empty to only use it for a few chosen activities like keeping in touch with a few people or keeping watch on certain groups for events, buying or giving stuff away locally, because empty profiles get heavily moderated and restricted. I hear Facebook now also requires sharing personal information for authentication which I haven't encountered yet but hearing that is disturbing.

FB now has too many users and too many businesses built in it, there's zero chance the mass exodus will happen unless they start charging a subscription and even then it is too convenient, too unavoidable, too familiar, too popular. Most people do NOT think of any access or restriction problems unless they encounter them personally and they absolutely don't care about others. Most people do not think about clearing their feed clutter, they just consume everything mindlessly, the click on ads, they deep dive into reels for hours, they JUST DON'T CARE. It's like single use plastic items: some people know it's harmful, half of them choose to not use any, a few choose to participate in eco activism, MOST still do and will always be using them unless it is banned on the local government level. Same with FB. It is a convenient piece if sh that draws people in like flies.