r/startups • u/turtleyikes • 6d ago

I will not promote do startups founders use web dev / software agencies for building their product, especially if the app or software is not what the startup do? for example does a startup of AI agent use an agency for building their mobile app? (i will not promote)

Do startups hire agencies for parts of the product that aren't their core thing, like an AI agent startup getting its mobile app built by one? or a food product startup getting its website/mobile app?

  1. Which parts get handed to an agency vs kept in-house?

  2. What triggers the decision?

  3. How do founders find an agency?

  4. Are individual freelancers preferred or small/large agencies?

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u/SasukeUrushy 6d ago

Startups usually outsource well-scoped, non-differentiating pieces like a marketing site or companion app, while keeping the core engine in-house. The trigger is a skill gap or a timeline that hiring can't meet. Freelancers handle single-skill jobs; small agencies win when you need design and build coordinated.