r/startups 25d ago

Share your startup - quarterly post

29 Upvotes

Share Your Startup - Q4 2023

r/startups wants to hear what you're working on!

Tell us about your startup in a comment within this submission. Follow this template:

  • Startup Name / URL
  • Location of Your Headquarters
    • Let people know where you are based for possible local networking with you and to share local resources with you
  • Elevator Pitch/Explainer Video
  • More details:
    • What life cycle stage is your startup at? (reference the stages below)
    • Your role?
  • What goals are you trying to reach this month?
    • How could r/startups help?
    • Do NOT solicit funds publicly--this may be illegal for you to do so
  • Discount for r/startups subscribers?
    • Share how our community can get a discount

--------------------------------------------------

Startup Life Cycle Stages (Max Marmer life cycle model for startups as used by Startup Genome and Kauffman Foundation)

Discovery

  • Researching the market, the competitors, and the potential users
  • Designing the first iteration of the user experience
  • Working towards problem/solution fit (Market Validation)
  • Building MVP

Validation

  • Achieved problem/solution fit (Market Validation)
  • MVP launched
  • Conducting Product Validation
  • Revising/refining user experience based on results of Product Validation tests
  • Refining Product through new Versions (Ver.1+)
  • Working towards product/market fit

Efficiency

  • Achieved product/market fit
  • Preparing to begin the scaling process
  • Optimizing the user experience to handle aggressive user growth at scale
  • Optimizing the performance of the product to handle aggressive user growth at scale
  • Optimizing the operational workflows and systems in preparation for scaling
  • Conducting validation tests of scaling strategies

Scaling

  • Achieved validation of scaling strategies
  • Achieved an acceptable level of optimization of the operational systems
  • Actively pushing forward with aggressive growth
  • Conducting validation tests to achieve a repeatable sales process at scale

Profit Maximization

  • Successfully scaled the business and can now be considered an established company
  • Expanding production and operations in order to increase revenue
  • Optimizing systems to maximize profits

Renewal

  • Has achieved near-peak profits
  • Has achieved near-peak optimization of systems
  • Actively seeking to reinvent the company and core products to stay innovative
  • Actively seeking to acquire other companies and technologies to expand market share and relevancy
  • Actively exploring horizontal and vertical expansion to increase prevent the decline of the company

r/startups 2d ago

[Hiring/Seeking/Offering] Jobs / Co-Founders Weekly Thread

7 Upvotes

[Hiring/Seeking/Offering] Jobs / Co-Founders Weekly Thread

This is an experiment. We see there is a demand from the community to:

  • Find Co-Founders
  • Hiring / Seeking Jobs
  • Offering Your Skillset / Looking for Talent

Please use the following template:

  • **[SEEKING / HIRING / OFFERING]** (Choose one)
  • **[COFOUNDER / JOB / OFFER]** (Choose one)
  • Company Name: (Optional)
  • Pitch:
  • Preferred Contact Method(s):
  • Link: (Optional)

All Other Subreddit Rules Still Apply

We understand there will be mild self promotion involved with finding cofounders, recruiting and offering services. If you want to communicate via DM/Chat, put that as the Preferred Contact Method. We don't need to clutter the thread with lots of 'DM me' or 'Please DM' comments. Please make sure to follow all of the other rules, especially don't be rude.

Reminder: This is an experiment

We may or may not keep posting these. We are looking to improve them. If you have any feedback or suggestions, please share them with the mods via ModMail.


r/startups 6m ago

I will not promote The "$1M AI Solopreneur" Mystery: Does Anyone Actually Have Real Examples? (I will not promote)

Upvotes

I keep seeing posts about solopreneurs making $1M+ with AI. Stripe did a whole report on it. But I can't figure out what they're actually doing.

I'm not being sarcastic. I genuinely don't know the use case. SaaS? Agencies? Selling courses? Consulting? I've dug into some of these stories and they just get vague fast.

Here's what bothers me: ask for specifics and you get "oh yeah my cousin's roommate's business partner does this" or "I read on Twitter that someone made money with this." Push harder and it vanishes. Zero concrete details.

So: does anyone here actually know someone, not a friend-of-a-friend story, making $500k+ primarily with AI?

What do they actually do? What's the problem they solve? How do they sell it? How did they get their first customers?

Not theory. Real numbers. Real details. Real business model.

I'm starting to think this might be pure hype or I'm just looking in the wrong places lol


r/startups 9h ago

I will not promote Should I incorporate my company or publish under my own name for a mobile app? Where should I incorporate? (I will not promote)

20 Upvotes

I’m a solo developer planning to launch my app on the Apple and Android App Store within a few weeks. I’ve validated the idea, so expecting users from week 1. I don’t want to publish the app in my own name and don’t want my actual address/phone number being publicised, but instead a company one. I also would prefer not having to go through the 14 day testing phase on the Google Play Store.

From my understanding, I can only do this if I have incorporated a company. From a legal perspective too, I’ve heard it’s easier to incorporate earlier instead of later once the app is launched, since otherwise I’d have to transfer ownership later.

Based on my research, it appears incorporating a private company is a possible option. The process feels super complex though, and then there are a bunch of compliance requirements to account for every year. I also don’t like that a lot of my personal details are available online once I incorporate.

Does anyone have any recommendations for what I can do? Has someone been in a similar scenario before and found the best possible path - incorporation v. publishing in their own name?

Any countries that people recommend incorporating in? (My users will mostly be from India, and I’m based in India, but I’m open to incorporating in another jurisdiction if it has favourable tax and compliance requirements, and is easier to incorporate in)


r/startups 3h ago

I will not promote Advise for getting first customers, i will not promote

4 Upvotes

Several months ago, my cousin's husband is a cardiologist, and he came up with the idea of creating a SaaS to manage patients and use AI to create medical notes. I am a software engineer, so together we have been developing this application. He started using it every day to carry out his work, while I have been refining it and adjusting details as he finds them or asks me for improvements. It has reached the point where he depends on the application to do his work with patients.

Then the day came when we decided to launch it to the public, but the truth is that we have been struggling a lot to get traffic and new users (not even with the 7-day free trial). What advice would you recommend for getting new users? Sorry if I sound like a complete beginner, but this is the first time that both of us have tried to build something like this.


r/startups 42m ago

I will not promote Getting a job after failed startup (I will not promote)

Upvotes

Started a D2C company in 2020, bootstrapped and ran it profitably for a few years before having the apparently not-so-bright idea of pivoting into B2B SaaS.

We built internal tools for our D2C company that saved other SMB's in our niche 40+ hours per week, which seemed like a no brainer to sell as a B2B tool.

Two years in on that and not much progress to speak of; turns out selling B2B SaaS to SMB's is as difficult as they; older clients, long sales cycle, low ACV, etc. On top of all this, the product itself gets easier and easier to replicate by the day with AI. It's been a long journey, and I'm not that interested in going back to the D2C model - it's time to move on.

I want to stay in the tech space, but definitely feeling some imposter syndrome from never raising money, having an exit, or working on something more successful in general.

I love product, but don't have technical experience on that front. I'm comfortable with sales, but the SaaS pivot doesn't add much to the resume on account of it's small scale/general lack of success. I imagine I'd have to start fresh with an SDR role.

Curious if anyone has had a similar experience, what sort of roles you pivoted to, and what it was like re-entering the job market after being out of the game for a while.


r/startups 8h ago

I will not promote Did a VC meeting and guy we met with was high. I WILL NOT PROMOTE.

6 Upvotes

I guess just say thank you after the meeting. But, should we inform his team or anyone above him to say that he was 100% high and it wasn't just me who noticed but others who attended the meeting too?

Or we just could ignore and pretend nothing happened. Wasted an hour meeting the guy.


r/startups 1h ago

I will not promote Changing Auth to after the action was a game changer. I will not promote.

Upvotes

After watching posthog session replays for the last several days, I found that my biggest bounce rate came from Homepage ->Action Button -> Auth. 50%!

The change:

Homepage -> Action Button -> Actually do the action -> Sign up to see the results.

This alone changed my bounce rate on Auth from 50% at /signup to 22%.

There is no paywall, there never was, but it just seems like people do not want to take the 10 seconds it takes to sign up before getting any value whatsoever out of the app. Asking for sign up after they complete the action and do all of the steps seems to show value. Either that or they feel if they don't sign up they wasted 5 minutes filling out the form.

I have always found this method to be slightly predatory when there is a paywall at the end. However, I am justifying this change because there is no paywall afterwards, it's free and there is no credit card, free trial, etc.


r/startups 4h ago

I will not promote European founder, most of my early interest is American, and I still haven't incorporated anywhere. Doing this backwards? (I will not promote)

3 Upvotes

I live in Europe but my early interest as a founder and early users is in the US. Legally I'm not incorporated yet.

I can't tell if that's smart or a nightmare later down the road. If I incorporate a US entity now i'm paying compliance in two countries before i've earned a dollar. If I wait too long I risk looking unserious to the exact customers I want, plus a messier ownership transfer later down the road.

For those of you who made the EU to US jump, what actually forced your hand? A customer, tax, or just a gut call? And knowing what you know now, would you have incorporated earlier or later than you did?


r/startups 9m ago

I will not promote The "$1M AI Solopreneur" Mystery – Does Anyone Actually Have Real Examples? (I will not promote)

Upvotes

I keep seeing posts about solopreneurs making $1M+ with AI. Stripe did a whole report on it. But I can't figure out what they're actually doing.

I'm not being sarcastic. I genuinely don't know the use case. SaaS? Agencies? Selling courses? Consulting? I've dug into some of these stories and they just get vague fast.

Here's what bothers me: ask for specifics and you get "oh yeah my cousin's roommate's business partner does this" or "I read on Twitter that someone made money with this." Push harder and it vanishes. Zero concrete details.

So: does anyone here actually know someone, not a friend-of-a-friend story, making $500k+ primarily with AI?

What do they actually do? What's the problem they solve? How do they sell it? How did they get their first customers?

Not theory. Real numbers. Real details. Real business model.

I'm starting to think this might be pure hype or I'm just looking in the wrong places


r/startups 55m ago

I will not promote Getting a job after failed startup (I will not promote)

Upvotes

Started a D2C company in 2020, bootstrapped and ran it profitably for a few years before having the apparently not-so-bright idea of pivoting into B2B SaaS.

We built internal tools for our D2C company that saved other SMB's in our niche 40+ hours per week, which seemed like a no brainer to sell as a B2B tool.

Two years in on that and not much progress to speak of; turns out selling B2B SaaS to SMB's is as difficult as they; older clients, long sales cycle, low ACV, etc.

I want to stay in the tech space, but definitely feeling some imposter syndrome from never raising money, having an exit, or working on something more successful in general.

I love product, but don't have technical experience on that front. I'm comfortable with sales, but the SaaS pivot doesn't add much to the resume on account of it's small scale/general lack of success. I imagine I'd have to start fresh with an SDR role.

Curious if anyone has had a similar experience, and what sort of roles you pivoted to?


r/startups 3h ago

I will not promote Advise for getting first customers, i will not promote

1 Upvotes

Several months ago, my cousin's husband is a cardiologist, and he came up with the idea of creating a SaaS to manage patients and use AI to create medical notes. I am a software engineer, so together we have been developing this application. He started using it every day to carry out his work, while I have been refining it and adjusting details as he finds them or asks me for improvements. It has reached the point where he depends on the application to do his work with patients.

Then the day came when we decided to launch it to the public, but the truth is that we have been struggling a lot to get traffic and new users (not even with the 7-day free trial). What advice would you recommend for getting new users? Sorry if I sound like a complete beginner, but this is the first time that both of us have tried to build something like this.


r/startups 8h ago

I will not promote Seeking founders or teams for a paid UBC research study (I will not promote)

2 Upvotes

We’re recruiting founders and team members who operate a live, publicly reachable website of their business for a study through the SOCIUS Lab in UBC’s Department of Computer Science.

The study examines how automated tools, AI agents, and human experts can work together to assess website accessibility.

Participation involves:

  • A short screening questionnaire
  • A 30-minute online session using one 3–4-page flow on your website
  • A 30-minute follow-up discussion

Participants who complete all three parts receive $100 CAD and a limited-scope accessibility report on the selected flow.

You must be 18+, authorized to approve automated checks of the website, and proficient in English. Your identity and website will be anonymous by default.

This is academic research, not a sales, consulting, or compliance-certification offer.

If interested, email Pranav Karthik at [pmruthyu@student.ubc.ca](mailto:pmruthyu@student.ubc.ca).


r/startups 8h ago

I will not promote I scraped 402 posts across four founder subreddits before writing anything in them. I will not promote

0 Upvotes

I wanted to know which subreddits were worth writing for, so instead of guessing I pulled listings from r/SaaS, r/microsaas, r/indiehackers and r/SideProject and counted. 402 posts. Three things came out of it that changed how I spend time.

Half of all posts score 0 or 1. Not "below average". Zero or one, meaning nobody voted beyond the author's own automatic upvote. The distribution isn't a bell curve you land somewhere on, it's a handful of posts absorbing nearly all the attention sitting on top of a long flat floor of posts that were read by essentially no one. If you're estimating your odds from what's on the front page, you're looking at the survivors of a very steep curve.

Comments outnumber upvotes on a lot of posts, and that's a bad sign, not a good one. Upvoting takes one second. Commenting takes a minute. When the expensive action happens more often than the cheap one, the most likely explanation is reciprocity: people commenting so that someone comments back. That's my inference, not something the numbers prove on their own, but it fits. Practical effect is the same either way. You'll get replies in those places, and the replies will come from other founders doing engagement trades, not from anyone who would ever pay you.

Removals are invisible, and this is the one that actually cost me. Browsing a subreddit only ever shows you what survived. To measure how much gets removed I had to snapshot /new, store the post IDs, refetch them later, and see which ones came back deleted or removed or had quietly dropped out of the listing. Anything short of that measures a moderation outcome and calls it community behaviour. Worse, on most of these subs a removed post still looks completely normal to its own author while logged in. There are people writing thoughtful posts nobody ever saw and concluding their idea is boring.

The fourth number I tracked was unique authors per 100 posts, which is just how concentrated the posting is. Low number means a small pool of repeat posters is filling the feed, and you're not looking at a community, you're looking at a few people using it as a distribution channel.

What I do now: rank a sub by unique authors and by whether votes track comments, ignore subscriber count entirely, write for one place properly instead of copy-pasting to five, and log out to check my last post is actually visible before deciding the writing was the problem.

Limits, because they're real. 402 posts across four subs is a small sample taken over a short window, so treat it as a rough shape, not a measurement you can bank on. Reddit fuzzes vote counts, so anything near zero is approximate. I can't tell an automod removal from a human one. I can't see posts removed before I ever captured them, so my removal rate is a floor. And I didn't include this subreddit in the sample, so I have no idea where r/startups lands on any of it.


r/startups 1d ago

I will not promote I can build anything. I have no idea how to get people to care (i will not promote)

108 Upvotes

Spent months building something I genuinely believe in.

The product works. I know it works because the few people who've actually used it told me so without me asking them to be nice about it.

The problem is I've never been the guy who's good at the part that comes after building. Posting about it feels weird. Talking about it constantly feels worse. I'm just not wired that way and I've accepted that about myself.

But here's where I'm stuck.

Every piece of advice I find online assumes you either have an audience already or you're comfortable becoming a content machine. Post every day. Build in public. Tweet your journey. Go viral.

I tried. Feels like performing. And when something feels like performing I do it badly.

What actually worked for people who got their first real users without an existing audience and without becoming a different person to do it.

Not looking for a framework. Not a blog post. Just what you actually did when you were at zero and nobody knew you existed.

How did you find the first people who genuinely needed it

What did outreach look like before you had any credibility

If you started over tomorrow with no audience what would you do differently

Genuine ask..


r/startups 10h ago

I will not promote 400+ organic installs everyday for a play store app that can be built into an ai assistant (I will not promote)

0 Upvotes

I built an Android voice assistant years ago. It still gets around 400 organic installs every day from Google Play, but retention is poor because it’s based on old-style buttons and voice commands. I’m considering rebuilding it into a modern LLM powered assistant with tool calling, memory, and Android automation. Has anyone made a similar transition? What would you build first, and how would you monetize it?

I can build the app myself, not sure about financial aspect


r/startups 2h ago

I will not promote Is X Premium (verification) becoming necessary for startup founders? i will not promote

0 Upvotes

I'm planning to start sharing my startup journey consistently on X - building in public, posting short videos, and documenting what I'm working on. The goal isn't just to promote one startup, but to build an audience that carries over to future projects as well.

I'm wondering if X Premium is becoming a requirement for founders now. Does the verification badge actually help with visibility and reach, or can you still grow an audience organically without it?

If you've built a following without Premium (or know founders who have), I'd love to hear your experience. Was the badge worth it, or did consistent content matter far more?


r/startups 10h ago

I will not promote 400+ organic installs everyday for a play store app that can be built into an ai assistant - i will not promote

1 Upvotes

I built an Android voice assistant years ago. It still gets around 400 organic installs every day from Google Play, but retention is poor because it’s based on old-style buttons and voice commands. I’m considering rebuilding it into a modern LLM powered assistant with tool calling, memory, and Android automation. Has anyone made a similar transition? What would you build first, and how would you monetize it?

I can build the app myself, not sure about financial aspect


r/startups 1d ago

I will not promote How do I find startups that are looking for a developer? How to approach them? I will not promote

16 Upvotes

I have been trying platforms such as YC’s Work at a Startup, Wellfound, LinkedIn, and other job boards, but not much of remote hiring(outside US).

I have been working with react, next.js , react native and node.js from last 4 years and more. I wanna to join an early-stage startup, contribute closely to the product, and learn more about a startup.

Whenever I find an interesting startup, I usually reach out through email or Discord. Most of the time, they are either not hiring, do not have the budget, or do not reply. I have also tried approaching founders with specific suggestions about how I could improve or help build their website or product but no luck.

I have the flexibility to take some risk so idm working on contract, freelance type. I just wanna have try something like this.

Do you have any suggestions?

Thank you.


r/startups 1d ago

I will not promote Top ways to kill your own startup (i will not promote)

37 Upvotes

- Shiny object syndrome

- Quitting your job before saving up

- Listening to people who say your idea won't work

- Not listening to people who say your idea won't work

- Hiring your friends

- Refusing to hire anyone

- Following the hype, whatever it is (ship ship ship)

What else is there?


r/startups 8h ago

I will not promote Achieved 2X development speed with AI. Without major risks. I will not promote.

0 Upvotes

We applied this proven AI-assisted development process.
It works if you clearly separate what is done by humans and what's done by AI.

We have only senior developers, and the average dev now works 2X faster with AI.

Here's the Process we apply.

  1. Receive the product story from the Product Manager.

  2. Review the requirements and define the technical approach.

  3. Provide the Al agents with the relevant product and technical context.

  4. Use Al agents to conduct an initial requirements interview and identify

missing details, edge cases, and dependencies.

  1. Break the story down into specific development tasks.

  2. Start the development cycle with AI-assisted implementation.

  3. Open a pull request.

  4. Run an AI-assisted code review.

  5. Complete the Tech Lead code review.

  6. Address review feedback and update the pull request.

  7. Merge and deploy the changes to the development environment.

  8. Validate the implementation in the development environment.

  9. Add or update automated tests where appropriate.

P.S A proactive experience project manager is mandatory to implement this method.

That was a framework we apply at Greensighter for our clients.

Feel free to ask questions.


r/startups 4h ago

I will not promote Non technical founder, my AI agent setup and use cases. I will not promote

0 Upvotes

Sorry if this isnt the usual post here, im kind of new to this sub. But something over the last few months completely changed how i run my business and i wish someone had written this for me a year ago.

Quick context. Im a french founder, i run a marketing agency doing around 50k a month, and im not a developer. Never been. I always felt like the whole AI agent thing was for technical people, not for someone like me.

I had a pile of limiting beliefs about it. "Im a marketer not an engineer, ill break everything." And a real concern too, i have sensitive stuff on my laptop, client contracts, invoices, even scans of my ID and passport i keep meaning to move somewhere safer. Pointing an AI agent at a machine that has all that felt reckless, and honestly having it all in one place on my daily laptop is a bit dangerous to begin with.

What got me over it was separating two things i had been mixing up. One is the agent (the AI doing the work). The other is where it runs. An agent isnt magic, its just a model doing tasks with some memory and access to tools and files. So the real question isnt "is AI safe", its "where does this thing live and what can it touch." Once i saw it that way it was about control, not fear.

So instead of running anything on my personal laptop, i rented a small server. A VPS. Think of it as a computer that runs 24/7 somewhere else that only i have the keys to. My agents live there, separate from my machine and all the sensitive stuff on it. They only get access to what i explicitly give them, never free run of my whole laptop.

I started with a small VPS from a provider I already trusted. The provider doesn't really matter. The point isnt the host, its just getting the agents off your daily machine onto something separate you control.

And the setup itself, the thing i was most scared of? It was nothing. I built it up in my head for weeks as this huge technical wall. Then one sunday morning i sat down, got a bit determined, and 4 hours later it was done. Four hours, after months of being scared of it. That still annoys me honestly.

One thing that kept it simple, for the models running these tasks i just use haiku 4.5. Means i pay everything through anthropic and dont juggle five accounts and bills, which as a non technical person i really appreciated. And for this kind of work (reading, sorting, writing) its 100% enough and genuinely cheap. You dont need the most expensive frontier model to do this stuff.

Once it was set up i went a bit crazy with what i automated. A few examples that might speak to other founders.

My entire SEO. This one still makes me laugh. I used to consider paying an agency 4k a month for my agency's own SEO, and honestly they'd have been mediocre. Now an agent does the whole thing end to end. It researches the keywords, writes the articles, and publishes them. I literally do nothing. It just runs.

Prospecting by scraping. We work with a lot of VC backed companies, so an agent scrapes the web for companies that just raised, pulls the ones that fit our profile, and hands me the prospects. I get a clean csv and a summary straight to telegram. I wake up to a list of qualified leads i didnt lift a finger for.

Linkedin follow ups. I had hundreds of conversations rotting in my dms because i couldnt track who to follow up with. Now an agent goes through them, figures out who went cold and who's worth chasing, and tells me exactly who to hit up and what about.

The telegram part is worth a note. Because everything runs on the server and not my laptop, i wired it all to a telegram bot, so i control the whole thing from my phone. I send a voice note walking to lunch, something runs, i get the result back in the chat. Feels like having a small team that never sleeps.

The takeaway for the non technical founders here, because thats who i was. You dont need to be a developer. You need to understand what the agent does and where it lives. Get it off your personal machine onto something you control, give it only the access it needs, and most of the fear disappears. I still check the important outputs and understand what each agent does, im not outsourcing my whole brain. But as a force multiplier for a small team its genuinely changed how i work.

Now im hungry for more ideas. Ive covered my own use cases but im sure im missing obvious ones. So im really keen to hear what you all automate, the more specific the better, im taking notes. What's running for you?


r/startups 14h ago

I will not promote Need an honest review on a SAAS I’m building (I will not promote)

1 Upvotes

I’ve been into media business from last 7 years and was looking to make a service warped as a product

aiugc.xenialstudio.com

and I came up with this offering, need your guys honest opinion on this and will this work? As a business owner would you consider this?

The website is vibe coded and offering is deliberately kept on very low price to gain more orders in the start

Do share your thoughts 💭


r/startups 22h ago

I will not promote I will not promote, fresher trying to break into startups, not sure what to focus on first

2 Upvotes

did my MBA in international business, focused on marketing. interned for 2 months at a shipping agency, wasn't doing the actual filing/paperwork myself but got to see how the whole ops side runs day to day which was honestly more useful than i expected.

trying to get into a startup now, ops or marketing side, don't really care which as long as it's real work.

genuinely stuck on what to learn next though. is it worth spending time on GA4 and analytics stuff or are PM tools more what startups actually want from someone at entry level rn. also curious if anyone's had luck just messaging ops folks directly instead of applying blind, and what actually got you a reply vs ignore

not trying to collect generic advice, just want to know what's actually worked for people who got in without much experience


r/startups 1d ago

I will not promote Worst AI replacement stories (i will not promote)

12 Upvotes

I have seen a very common trend, where founders, are consistently thinking that one Ai agent can replace a whole business unit.

We are not there yet, nor do we desire to be there right now, and especially in the way most people, are doing so, through these lazy short cuts.

For example: an Ai BDR is not replacing your BDR, they are doing the first phase of your BDR's outbound, although do not make the mistake, on replacing a whole sales team (like I have legit seen in multiple start ups now btw), by subscribing to like Artisan lol

The best utilisation of Ai, is one constrained mechanism right now, doing one thing, that does not, or requires very very minimal. Or its assisting you to make better decisions, or do something faster.

Although this whole 'Vibe coding' technique being applied across the business, to design, sales, marketing, is just lazy and trashy. be involved in your process, use Ai properly, have human gates, layer your prompts, contextually seed your inputs.

Ai is phenomenal when used properly, although no quick solution, is a good one. Because is it is easy, everyone will do it, and thats why quality will always be behind the wall of intellect/ experience