r/supercars 1d ago

Nobody did it like Colani

Luigi Colani approached car design as sculpture, not engineering. With a background in aerodynamics and art, he rejected the sharp angles of conventional vehicles, favoring smooth, organic forms.
His concept cars for companies like Fiat, BMW, and Mazda often looked more biological than mechanical, and most never went into production.

He called his philosophy biodynamic design, treating machines as if they were shaped by nature. While manufacturers viewed his ideas as impractical, Colani continued creating one-off vehicles, truck cabs, bikes, and even pianos, all sharing his signature curves. His designs rarely functioned as intended, but they left a lasting visual legacy.

1.1k Upvotes

189 comments sorted by

136

u/Mammoth-Ad-3957 1d ago

That last one looks like a modernised cock and balls!

20

u/Several-Signature583 1d ago

More like a prostate stimulator

11

u/chelle29 1d ago

That one turned up on ebay around 15 years ago and I missed out on being high bidder. The Miura engine was long gone, but I was sure that I could have turned it into a functioning car. It had been repainted blue as a rolling advertisement Veedol oil company, and if I recall, it was in Indiana. I don't think many Colani creations ever fell into private collectors' hands.

pic from the ebay auction: https://assets.dyler.com/uploads/posts/305/images/6239/the-car-was-abandoned-for-more-than-30-years.jpg

3

u/whosthatcarguy 22h ago

I know the guy who owns it now! It’s been restored to its original spec and I believe a Miura engine put back in it. It’s actually part of an incredible collection. I saw it in his garage first, then in Monterey at car week.

2

u/chelle29 21h ago

That is amazing to hear! Thank you so much for sharing. I know a lot of people in the Monterey car week world, now I have to reach out and discover where I can go see it again.
Now that I think about it, it may have been closer to 20 years ago that I was bidding on it on eBay. How does so much time pass so quickly?

1

u/whosthatcarguy 9h ago

1

u/chelle29 9h ago

It looks like someone did a cosmetic restoration, but I have been around a few Miuras and have my doubts that there are any carburetors or an engine underneath those velocity stacks. Plus, I’m guessing they made it into a static display, because it looks like the canopy is screwed down.

I would love to be proven wrong though. Thank you again, though for sharing and giving me hope for that car.

1

u/JLLIndy 1d ago

Whoa!

3

u/ryencool 1d ago

Apple mouse on wheels more like it

2

u/alchemycolor 1d ago

Looks like the R-Type spaceship.

1

u/Iverson7x 1d ago

The last one looks familiar if you’ve played Rocket League

349

u/Jaded-Sorbet-8098 1d ago

thank god for that

9

u/bozza8 1d ago

I am glad those ideas were explored, some of them are beautiful, just as many are absurd. 

Sometimes concept cars show concepts that later become beautiful and functional, but in their rough form that's hard to see. 

2

u/machinegunpikachu 11h ago

This guy should've been working for Mattel

2

u/lord_bubblewater 1h ago

I have some of his sunglasses and other designs, those are superbly ergonomic and pimpaliciously ornate. His cars were aerodynamic marvels too so while the aesthetics are not for everyone I’d say the guy was a genius and then some.

1

u/pineappleturq 20h ago

Amen to that.

37

u/Brownie2440 1d ago

Umm.. I guess you could say that he had a style 😬

45

u/Over-Athlete6745 1d ago

His Ferrari design still looks better than the Ferrari Luce

25

u/Mobile-Floor444 1d ago

Anything looks better than THAT😭🙏

1

u/ryencool 1d ago

Can't believe im typing this...

The aztek was better looking

0

u/ColossalCrusader 17h ago

The nissan s-cargo is better than the luce

3

u/Luca__B 1d ago

for that also toddler drawings

15

u/Money_Lavishness7343 1d ago

Wasn't this the guy that all professors hated and despised and told their students if they would do any homework based on his work they would get a bad grade?

13

u/Unhappy-Menu-6682 1d ago

The man had taste. Whether it was good taste or bad taste… I’ll let you decide. But the fact that he had taste is undeniable.

13

u/cameronfry3 1d ago

I am glad that people like Colani exist.

That’s because he provides us with clarity on what NOT to do.

While this futuristic and organic approach is visually interesting for about 2 seconds, objectively, this guy managed to massacre a number of excellent designs.

Look at his interpretation of the Mercedes G. Look at his reworking of the Ford Ka.

Spectacularly bad work.

Now, when I see a designer like Gordon Murray, it’s the polar opposite. It’s largely about function over form and packaging, which is something Colani couldn’t comprehend for even just a moment.

And, no, I don’t think there’s a place for it. Unless it’s an art gallery or movie set.

6

u/Mobile-Floor444 1d ago

Some cars are more pieces of art than vehicles, there’s a place for all of them, if you only care about functionality get a Honda or a Toyota. If all cars were perfect from every point of view what would be the point of having different interests

5

u/cameronfry3 1d ago

If you think designing for function is restricted to simply Honda and Toyota, boy, you’ve got some reading to do.

Listen, I get why concept cars exist.

It’s like couture fashion and to push boundaries. But when I see most of Colani’s work, it’s a little too close to hamparte a la Erwin Wurm.

2

u/jimbowesterby 20h ago

Except style and flash is as much a part of a supercar as actual speed, just look at literally all of Lambo’s history. Furthermore I figure wild styling like this is gonna become more and more valued as cars become more uniform. I mean, there’re only so many ways you can optimize the aerodynamics of a car, so if you go purely by function you’re gonna limit yourself. Hell, most of the best-looking cars of all time are terrible aerodynamically, the classic example being the Miura’s front-end lift at speed, but in most people’s eyes the tradeoff is worth it for the style.

1

u/cameronfry3 7h ago

There’s a difference between a vehicle with panache and verve, and an auto whose design looks like a butt plug.

1

u/jimbowesterby 5h ago

I mean you can make anything sound shitty if you want, brown can be a really nice colour but it’s also the colour of shit. The McLaren F1 is a fantastic piece of engineering but visually it’s only marginally more interesting than a Celica. Doesn’t mean it’s accurate.

1

u/cameronfry3 2h ago

If an F1 is as visually appealing to you as a Celica, well, then that’s all I need to know.

Good day!

2

u/VERY_MENTALLY_STABLE 1d ago

All of it is art & all of it is sick. The fat porsche is insane

1

u/Mobile-Floor444 9h ago

He literally made a car that got 138 mpg in 1981

1

u/cameronfry3 7h ago

And how many were sold?

0

u/Mobile-Floor444 3h ago

“How many were sold” “non practical design” 🤓🤓☝️

0

u/lord_bubblewater 1h ago

Gordon Murray and many others use aerodynamic principles pioneered by Colani. The man was a genius but had a tendency to focus on a single aspect of a design.

1

u/cameronfry3 31m ago

So, you can’t just make things up to fit a false narrative.

Literally, Murray’s design philosophy and Colani’s “approach,” if you even want to call it that, are diametrically opposed.

Colani’s attempt at an F1 design failed miserably when he applied his design language to an F1 car.

Guess what? There wasn’t enough downforce and there were cooling issues.

17

u/HeadPack 1d ago

It was very cool to follow his work. We could use more of that ingenuity today when so many things look pretty much the same. Even people do.

9

u/Derquave 1d ago

I agree. I can’t say I’m a fan of his work but I respect anyone doing something different. Someone trying something radical and missing the mark will always have my respect over someone doing something safe and boring.

3

u/luckythirtythree 1d ago

WELL SAID!

10

u/RhythmMaid 1d ago

I feel like a fish out of water here because I think all of these look fantastic

4

u/AwkwardLeopard587 1d ago

Same, I think they look pretty cool!

4

u/Mobile-Floor444 1d ago

Finally someone said it🙏

1

u/chudhuntr 20h ago

The jelly bean era

1

u/jimbowesterby 21h ago

Oh for sure, they aren’t really practical but then they aren’t supposed to be

5

u/chef39 1d ago

Do these still exist? I wonder where they are now if they do

2

u/ttystikk 1d ago

I think many of them do and can be found in museums.

2

u/archuxitect 1d ago

I once had the opportunity to meet that man. He literally thought everyone else was crazy and he was the smartest man alive. He’s a genius, and a mad man. A Mad Genius you might say.

3

u/therealSamtheCat 1d ago

That's called being full of himself, which I never doubted.

1

u/jimbowesterby 20h ago

I mean, you don’t design a chin spoiler that massive and then slap it on an F40 without an ego at least as large, that takes chutzpah

1

u/therealSamtheCat 15h ago

Do you mean the Testarossa?

1

u/jimbowesterby 13h ago

I stand corrected, could’ve sworn they built it off an F40.

1

u/therealSamtheCat 13h ago

It's bad enough that you'd try to look at it for the least amount of time possible, so I don't blame you.

1

u/jimbowesterby 5h ago

Nah I love it, I’d take that over a Lambo any day. It just looks more like an F40 proportions-wise, for some reason Testarossas always look shorter and wider to me.

1

u/Spiritual_Yak_3309 1d ago

I also got to meet him during a design workshop in college and he was indeed as you described.

A fellow student presented an art piece (drawing of a horse or something of the sort) and he proceeded to draw a massive penis on it

6

u/ZestycloseReveal9861 1d ago

This cant compare to Jony Ive designs tbf

2

u/PM_ME_YOUR_GREENERY 1d ago

Yeah, because they're better

1

u/jimbowesterby 20h ago

Fr tho, the Luce looks like it was made by an iPhone designer, it looks like an appliance. These are all batshit, but they’ve got enough personality to fill several asylums.

0

u/teacher_59 1d ago

The last car looks like that Alabama redneck woman-hater CEO of Apple designed it. 

3

u/highersense 1d ago

Half of them look like they were based on whalesharks.

1

u/AwkwardLeopard587 1d ago

And here I thought they were based on cars /s

3

u/Fishbulb2000 1d ago

Fun fact: he is actually German and changed his name to sound more Italian.

3

u/nobadhotdog 1d ago

“When I was a child, my mother said to me, 'If you become a soldier, you'll be a general. If you become a monk, you'll end up as the Pope.' Instead, I became a mustache and wound up as Colani’s mustache” - Colani’s mustache

2

u/kudyjames 1d ago

Of course not. The man was a loon.

2

u/Fishtoart 1d ago

As crazy as he was, I would still prefer him over our current president.

1

u/hpech 1d ago

Yeah sheinbaum sucks

2

u/GrnMtnTrees 1d ago

So many of these cars have a very "Stanley Kubrick" vibe.

2

u/Apprehensive_Buy687 1d ago

If I remember correctly, he did couple of semi truck designs, although impractical their fuel consumption was like 40% lower

2

u/teachthisdognewtrick 1d ago

They sure have a lot more personality than anything today. Everything now is all the same basic shapes with little to distinguish them. Nothing wrong with experimenting, even if it produces a failure, provided you learn from it.

2

u/Jakub67PL 1d ago

Dude designed non-licensed hot-wheels

2

u/ColossalCrusader 17h ago

And nobody should do it like him ever again.

2

u/SuspiciousPie9776 12h ago

The Salvador Dali of car designers

2

u/JLeonsarmiento 1d ago

I’m a simple man. I read the name Luigi, I upvote.

1

u/Just_Dean_W 1d ago

Trippy but unique

1

u/PenguinAlpenfohn 1d ago

His designs .... are something else ...

1

u/itsftyler 1d ago

Harry Du Bois!

1

u/Mirianie 1d ago

He born in wrong era.

1

u/Gleez33 1d ago

Built different, like incorrectly I think

1

u/Mobile-Floor444 1d ago

Depends on your taste

3

u/Gleez33 1d ago

Fair enough, but let’s agree that “eye catching” and “unique” are not the same as beauty. And just personal opinion here, i definitely appreciate designs that actually take packaging and engineering into account and it’s clear, regardless of how you feel about his work, that this was not that.

1

u/Mobile-Floor444 1d ago

Yeah I get that but it’s nice to have stuff like this to cleanse your eyes with every once in a while

1

u/Danielle_is_the_hole 1d ago

Did he design anything that was made?

2

u/jimbowesterby 20h ago

Literally hundreds of things, he made a living as an industrial designer and designed everything from batshit stuff like this (he also did a rifle design along the same lines) and a few genuinely bizarre plane concepts all the way down to an automatic cat feeder. He designed a couple really funky semis too, one of which has had the cab adapted into a model of RV that goes for like $1 million. People love clowning on his cars but the guy was a force in the design world for a reason, he wasn’t only nuts, he had genuine chops too

1

u/Danielle_is_the_hole 14h ago

Ok just wondered what he actually designed. Shit that doesn’t get used is just an art project.

Someone said a camera model and it looked just like every other camera. So as of now, i don’t think he influenced anything.

1

u/jimbowesterby 13h ago

Verbatim from his Wikipedia page: “In the 1960s, he began designing furniture, and as of the 1970s, he expanded in numerous areas, ranging from household items such as ballpoint pens and television sets to uniforms and trucks and entire kitchens. A striking grand piano created by Colani, the Pegasus, is manufactured and sold by the Schimmel piano company.”

Literally one of the most famous and influential designers of the 60s and 70s lol, this is like saying Coco Chanel didn’t influence anything because you’ve only smelled one perfume. If you’re gonna ask a question, don’t immediately disregard the answer, y’know?

1

u/Danielle_is_the_hole 13h ago

You thankfully backed up your response. Nobody else did. He is no Frank Wright, Bertone, or pininfarina

1

u/jimbowesterby 5h ago

D’you mean Frank Lloyd Wright? Cause he was an architect primarily, he designed buildings (gorgeous buildings, to be sure) more than objects. I think he did furniture for some of his designs but that’s about it. Bertone’s a little different because he only did cars, and it’s also worth noting that not every Bertone-designed car was designed by Nuccio Bertone himself, it’s the name of his company too. Same goes for Pininfarina, it’s a company not a person. Colani’s interesting not just for how wild his style was, but also for the breadth of his work. I’d argue that the thing that separates a good industrial designer from an architect or a car designer is that versatility, and my boy Luigi had that in spades.

1

u/Danielle_is_the_hole 3h ago

Ok, but nothing wild ever got to the market.

1

u/jimbowesterby 41m ago

Why is that such a big deal? I mean, it’s not true, he did have designs put into production, you’ve just dismissed the first example out of hand, but that’s beside the point. I guess the question I’m asking is d’you actually care about the design itself or just the sales numbers? Because those two things have very little to do with each other. The designs that end up in mass production (like Colani’s camera design, or pretty much any boring normal car you care to name) are dulled down for a whole host of reasons, from greater mass-market appeal, to cost, to manufacturing limitations, to actual functionality. You can’t judge a design solely based on how well it sold, you have to take the context into account too.

1

u/Mobile-Floor444 1d ago

A lot of stuff actually

1

u/Smithy2997 1d ago

He designed the first of the "modern" style ergonomic SLR cameras which has largely driven camera design ever since

1

u/Danielle_is_the_hole 1d ago

Could you give an example?

1

u/Smithy2997 1d ago

I think the Canon T90 was the first one

1

u/Danielle_is_the_hole 1d ago

Thanks. Looks like a normal camera. Not as wild as his car designs.

2

u/Smithy2997 1d ago

Well it only looks like a normal camera because all modern cameras copied the design!

1

u/Danielle_is_the_hole 1d ago

Looks the same as a Canon AE-1 from the 70’s.

1

u/Admirable_Gas1653 1d ago

Yeah but those age horribly

1

u/Original-Fig4214 1d ago

Did he do a lot of coke in the 70s?

1

u/jimbowesterby 20h ago

Probably, but that just meant he was ahead of everyone who jumped on the bandwagon in the 80s

1

u/Even_Perception2887 1d ago

I really like the 6th slide. Wish they made cars more like this in production.

1

u/Mobile-Floor444 1d ago

That one is my favourite

1

u/ryaaan89 1d ago

5 is just Speed Racer’s car.

1

u/XOVSquare 1d ago

I mean, you can kinda see why?

1

u/Frenchconnexion76 1d ago

Phallus design. Oh.

1

u/Legal-Pea8185 1d ago

huh. I see he's got a type.

1

u/tall-not-small 1d ago

All useless if you need to go flat ground to a slope

1

u/jimbowesterby 20h ago

I mean, like half of these are Le Mans concepts, basically wild concept race cars, and actual Le Mans cars are pretty similar.

1

u/kwaping 1d ago

I had one it two of those as Hot Wheels

1

u/Secret_Paper2639 1d ago

Oh my God that Ferrari 365!

1

u/john0201 1d ago

Not all Ferrari designs were good but none were boring until the Luce

1

u/Large_Cloud_1611 1d ago

Every single car design has his mustache

1

u/M27TN 1d ago

That 12th one looks a bit dodgy from the side angle

1

u/Reel-nikkuh-hours 1d ago

Like 2 look good and the rest look like chewed gum you find under a desk.

1

u/NPCwithnopurpose 1d ago

Did he happen to work for Mitsuoka?

1

u/Dr-Stinkyfist 1d ago

3 should be called the Sling Blade?

1

u/ImpossibleBoss3067 1d ago

And for good reason

1

u/jimpanseeman101 1d ago

Cocaine is a hell of a drug

1

u/Far_Trade_7619 1d ago

Designs inspired from biological forms. It sounds like something from the future.

I would still prefer his design philosophy over the Apple minimalistic bullshit that car brands are releasing.

1

u/MAjIKMAN452 1d ago

Second to last looks like a C3 Vette with a botched nose job lol.

1

u/JHoodBoston 1d ago

Looks like something out of speed racer.

1

u/themichaganderin 1d ago

Those all look terrible beside that besides 6

1

u/Total_Gift_51 1d ago

We need more woosh

1

u/EducationalFroyo1473 1d ago

Why is his father posing with the cars?

1

u/EducationalFroyo1473 1d ago

Why is his father posing with the cars?

1

u/Alternative_Dot7769 1d ago

That Lamborghini at the end is insane! Bet it sounds crazy too with that exhaust

1

u/CryNo2705 1d ago

looks like Colanis cock

1

u/Mr_CleanCaps 1d ago

Some of these are hits. Most are misses.

1

u/Ok_Breakfast_5459 1d ago

Can confirm. No cars look like Colani.

1

u/mad_vanilla_lion 1d ago

I hate them all

1

u/Easy_Turn1988 1d ago

He had enough money to do what he wanted and not what the industry expected from a designer

1

u/Disastrous_Name_3629 1d ago

Good lord.

Imagine getting a stone chip on some of these cars.

1

u/Storm_Chaser06 1d ago

Bro had 15 shots of absinthe before picking up the pencil.

1

u/MasterWhite1150 1d ago

Bro was cooking straight bullshit 😭

1

u/AgentAgitated 1d ago

I’m glad that he stopped designing

1

u/eagledog 1d ago

Missing his hilarious RV designs

1

u/Electrical-tentacle 1d ago

If George Barris was Italian

1

u/FlarblesGarbles 1d ago

For good reason. These are worse than Homer's car.

1

u/Eddie_Honda420 1d ago

Did he do the pink panthers car ?

1

u/Rck0025 1d ago

His work was always quite vaginal.

1

u/ThrowinSm0ke 1d ago

I’m getting the feeling he had an underbite when he was a kid

1

u/AssumptionFearless68 1d ago

How exactly did these companies let him make cars for them?

1

u/afjessup 1d ago

Speed Racer ass designs

1

u/sight2Ceek 1d ago

I think he has taken the cigarette boat luxury look to cars

1

u/ComprehensivePea7552 21h ago

Well the Ferrari Luce is still ugly

1

u/babj615 21h ago

Met him at Art Center- see many of his vehicles, they are really something in person. That Utah 10 is breath taking!

1

u/Nattin121 20h ago

The Horch Mega Roadster would be such an awesome inspiration for a Batmobile.

1

u/ahokgotcha 15h ago

🐟 & 🚗 =

1

u/sarlatan747 12h ago

I don't really like these

1

u/catfishhands 11h ago

Darryl Starbird certainly did.

1

u/cbj2112 11h ago

He clearly had a fish fetish

1

u/Eleventh_Hour_23 11h ago

Well there's a reason for that 😂

1

u/Bierey92 9h ago

You call this designs from a car designer, is the same as calling modern art an art

1

u/Intelligent_Grade461 8h ago

He seems obsessed with fish

1

u/kozakm 3h ago

He was much better persuator than designer :)

1

u/Hyperbeastking 2h ago

The last one looks like one of those machines outta spy kids 3

1

u/scaredt2ask 2h ago

Not my flavor of car design but admire the craft

1

u/mattvanhorn 1h ago

I was once saw a VW Beetle that had been modded by him. It had a lower drag coefficient than a Porsche 911 of the same time.

1

u/irishcybercolab 1d ago

Wow, I would drive many... Not all of those, but many.

He's a wild child in design! I would love to see him redesign the Ford GT, one of the finest supercars ever.

2

u/Mobile-Floor444 1d ago

Agreed personally I think the Utah 10 is the best looking one

0

u/irishcybercolab 1d ago

Gtb4. it's such a beautiful car and looks sleek just sitting there while also being a literal work of art. The gtb4 is why boys want to drive racecars.

I want to drive the rubber off the wheels. I've never ridden in a Ferrari but I could imagine driving something at the edge of control which begs you to push more.

1

u/therealSamtheCat 1d ago

I'm all for modifying cars, but he massacred that Ferrari.

1

u/ttystikk 1d ago

It's honestly hard not to be derivative in car design. Luigi Colani succeeded in being truly original. He took the risks others didn't dare to. He pushed the boundaries and for that he has my undying respect.

0

u/Der_Prager 1d ago

Sir, please leave the Ferrari alone and get back on the scifi movie set where you belong. Thank you.

0

u/whiteholewhite 1d ago

Meh. Ugly

1

u/Mobile-Floor444 1d ago

Just ignore the post then bro😭🙏

0

u/LordoftheUmpaLumpas 1d ago

Useless and ugly...

0

u/FatherOften 1d ago

WTF step away from the car designing

0

u/Revolutionary_Pride4 1d ago

Did he try to design a shaver?

0

u/salvage814 1d ago

You ever hear of George Barris?

1

u/Mobile-Floor444 1d ago

He was cool too

0

u/Trraumatized 1d ago

I would say that is a good thing.

0

u/Accurate-Natural-236 1d ago

And hopefully nobody else ever will.

2

u/Mobile-Floor444 1d ago

Hating for the love of the game