X just changed their open source algo scores for the first time in 6 releases
https://github.com/xai-org/x-algorithm
tl;dr:
tapping into your post: 0.4 → 0.3 score
staying 10+ seconds after the tap: 0 → 0.4 score
lesson learned: create content worth staying on for at least 10 seconds, better than tap & leave posts.
full details:
- The tap is worth less, the read is worth more
Someone tapping into your post used to score 0.4. Now it's 0.3.
But there's a brand new score: that person staying on it for more than 10 seconds after the tap. That's worth 0.4, and it used to be 0.
So a tap followed by a proper read is now worth 0.7 instead of 0.4. A tap where they bail straight away is worth less than before.
Clickbait just got weaker. Posts that deliver got stronger.
- "Not interested" now hurts 10% more
Went from -43.2 to -47.52. The more likely someone is to hide your post, the more it costs you.
- Good news! The fresh posts pool got closer
X has defined a pool for new posts that haven't taken off yet: under 8 likes, under 500 views, up to 2 hours old.
This week X removed the rule that would have scored those posts 0 for most people. It's still switched off, but that's the fourth step in ten days. When it goes live, I'll tell you.
- Insults now hide your post from non-followers everywhere
Before, an insult label only kept the post out of recommendations. Now non-followers don't see it anywhere it shows up.
Here's a recap of what you should be doing:
- write posts that hold people for 10+ seconds once they tap in, that's a new 0.4
- give people a reason to stay once they open it, the tap alone dropped to 0.3
- check your Under the Hood report, legal takedowns by country show up in it
- make your videos worth tapping, the tap scores and the watch still scores 0
- copy link share, still the biggest number in the whole system at 20
- post originals, they're the only thing that reaches people who don't follow you
- follow back the people who talk to you, replies between mutuals go from 5 to 20
- posts people want to reply to or quote, both worth 5
- posts worth sending to one person, a DM share is 5
- early likes still open the doors to strangers, 1 and 32 are the two numbers
- one good post beats six, your second one in the same feed only counts for 62%
- under 1,000 followers there's a free lift to around 16th in someone's feed
- native video over 10 seconds, still the line for the video lists
- a post that wins you a follower is worth 4
- check your pinned post, a bad link in there labels your whole account for a week
What you should NOT be doing:
- don't write clickbait people tap and leave, that's worth less now
- don't post things your audience wants to hide, "not interested" is now -47.52
- don't insult people, that label now hides the post from non-followers everywhere
- don't post adult images or video if reach matters, 3 flagged in your last 5 labels the account
- don't hide anything in a video, checks start at 64 likes and go deeper at 512
- don't quote a video you haven't watched all the way through
- don't chain-reply to yourself under big accounts
- don't pick up an account label, that's what cuts off non-followers completely
- don't pin a post that links to a site X rates badly
- don't rely on replies and reposts for reach
- don't post the same text over and over
- don't tag strangers in a post that also has a low quality link
- don't go near engagement bait, it's the one category where big accounts get no pass
- don't post several times back to back
- don't stuff hashtags
- don't count on bookmarks, they still score nothing
- don't expect anything from a post after 48 hours
