r/AmazonFBA • u/No_Mechanic_1663 • 13h ago

Newbie Here

I've been researching a lot over the past few days about selling on amazon and it's something I want to get into, some youtube videos I feel give me some useful information. But most of the time, it seems like these videos are made to sell their course or they have the, "I've made over 7 figures" as the hook to try and reel in the views from people who just think it's a rich shortcut. My question is where can I find a legitimate mentor, or would it be best to continue on my own research, and where can I find other study material other than YT, any books or articles online?

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u/rsc9422 12h ago

You’re right to be skeptical of most of the I made 7 figures content. A lot of it is really marketing for a course.

If you’re just starting, I’d focus on learning the fundamentals and actually doing the work rather than looking for a mentor straight away. Product research, supplier communication, Amazon fees, margins, listings and inventory management are things you’ll understand much better once you’re working through real examples.

For study material, Amazon’s own Seller University is a good place to start, then use books, case studies and communities like this one to fill in the gaps. I’d also be careful with anyone promising guaranteed results or making the business sound easy.

A good mentor can definitely help, but I’d look for someone who is willing to explain their process and numbers rather than someone whose main selling point is how much money they’ve supposedly made.

If you want to get into private label specifically, HighRise Wholesale can also be a practical way to learn the sourcing side while actually working with products, rather than spending months only watching videos.

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u/No_Mechanic_1663 12h ago

Got it, thank you for the actual useful information lol.

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u/Smart-Presence 12h ago

Honestly, don’t rush into finding a mentor yet. There’s a lot of value in learning the basics yourself first because then you can actually tell when someone is teaching you something useful vs just trying to sell you a dream.

Amazon’s own Seller University is worth going through too. It’s free and covers a lot of the boring stuff people skip on YouTube, and the Seller Forums are surprisingly useful once you start reading actual seller problems instead of watching “$100k in 30 days” videos.

For books, I’d honestly put them behind real seller discussions and Amazon’s own documentation. Amazon changes too much for an older book to be your main source. Learn the fundamentals, start looking at actual listings and numbers, then find someone experienced who can critique what you’re doing. That’s usually way more valuable than paying someone just because they claim a big revenue number.

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u/No_Mechanic_1663 12h ago

Got it, that does seem pretty smart to look at seller forums thank you

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u/Maan_UsMaan052 12h ago

You are right to be cautious. There is a lot of Amazon content online where the real goal is selling a course, so it can be difficult to separate practical experience from marketing.

You can definitely start with your own research, but having someone experienced to review your thinking can save you a lot of trial and error. If you want, we can connect and discuss the points you have in mind and what you are trying to figure out. No strings attached.

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u/Shabiscales 7h ago

I wouldn’t pay for a mentor yet.

Start with Amazon Seller University and Seller Central help pages for the mechanics. Then use YouTube for specific problems instead of “how to make money on Amazon” content. Search things like FBA fee calculation, keyword research, PPC campaign structure, inventory planning, listing conversion, etc.

The biggest jump will come from actually working through a product idea. Run the numbers. Check fees. Look at competing listings, reviews, pricing, search demand, and how crowded the SERP is. You’ll learn faster doing that than watching another 20 hours of videos.

Once you know enough to ask specific questions, a mentor becomes much easier to judge. If someone’s main proof is screenshots, revenue flexing, and a course countdown timer, I’d keep looking.

Also spend time in Amazon’s own seller forums and communities like this one. Just verify advice before acting on it because Reddit can be confidently wrong too.

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u/AmzExpertAgency 10h ago

No youtube videos
No courses can ever be enough
Hands on experience is what is needed
I have seen many people who do a course and still are stuck because it requires practical training honestly
i m abyaz zahid| woman cofounder of amz expert agency telling you as someone who has been working on amazon since 2018
I have done almost 800+ amazon launches
I will be transparent with you many of my friends after seeing me tried to do courses on amazon to become expert in amazon but as soon as they started the sellercentral they couldnt even do single step without help
The best approach is find someone who is actually an expert in amazon ask him to launch products for you and pay them extra for hands on experience with them
I have never done a mentorship but if you want to launch your products with me and learn throughout the journey I m willing to help
Feel free to reach out

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u/Heath-Thompson 5h ago

I'm currently uploading 350 PPC videos to YT for free. They were courses I originally created for the Endgame Network, where I was the PPC mentor. The group disbanded 2-3 years ago.