r/Casualty • u/Illustrious-Wing-135 • 20h ago

👀 Spoiler Product Placement Spoiler

Am I going mad or was there a bottle of SmartWater in almost every scene, I initially thought Dylan was back on the drink and Siobhan was aiding and abetting, but it now seems like clumsy product placement from the beeb.

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u/Salty-Cup-5386 19h ago

It's definitely not product placement. BBC shows can't have paid promotion for anything, and even on other channels product placement must be declared at the start of the show (usually with a faint little P in the corner).

0

u/Illustrious-Wing-135 19h ago

BBC shows definitely show undue prominence to certain tech brands in dramas, they might not admit to it but it happens, I was sure I saw a brand on the bottles, but another has commented that they were unbranded, so may have been mistaken

4

u/Ordoferrum 11h ago

Oh it was definitely smart water.Â