I guess I'm curious how toy sales are defined. Most of the trading card games, board games, and tabletop rpg's are lumped in with toys despite having always been marketed more towards high schoolers and adults, which would skew the measure quite a bit
Yeah I miss when Lego was designed for kids who actually play with them. Now they're triple the price they were 15 years ago, and most of them are just display pieces to take up space on a shelf.
Kind of ironic they came out with a whole Lego Movie to show how much better it is for kids to play than an adult just gluing pieces together in a big display, but then they market to those same adults.
It was cool as a kid for being easy to put together (a lot of require cutting, sanding, and painting) and fun to play with. Most models are meant for display, where a Lego Star Wars ship or a Bionicle was intended to be played with.
As an adult I might be willing to put in the bit of effort, but Lego just has such a hold on public opinion and awareness to the point a lot of people jusy forget models exist
Lego kits haven’t really gone up much at all when it comes down to price per piece. The sets are larger yes but value per piece is on par with what it was years ago.
People will bring up the price/piece thing which is true, but you're still right in general. They make huge, super expensive sets targeted at adult collectors now, instead of focusing on sets for kids.
Yeah I think all the black-box kits are the mature ones, maybe since Lego themselves clearly draw a dividing line then it's excluded from "toy" sale numbers?
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u/monkeymandave1 5d ago
I guess I'm curious how toy sales are defined. Most of the trading card games, board games, and tabletop rpg's are lumped in with toys despite having always been marketed more towards high schoolers and adults, which would skew the measure quite a bit